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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of business research : JBR"
~subject:"Customer integration"
~subject:"Electronic Commerce"
~subject:"Social Web"
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Customer integration
Electronic Commerce
Social Web
Social web
454
Consumer behaviour
335
Konsumentenverhalten
335
Welt
288
World
288
Online-Marketing
212
Internet marketing
211
Brand management
128
Markenführung
128
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122
Relationship marketing
112
Beziehungsmarketing
111
Viral marketing
95
Virales Marketing
95
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92
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86
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84
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Filieri, Raffaele
10
Flavián Blanco, Carlos
7
Casaló, Luis V.
6
Krishen, Anjala S.
6
Ko, Eunju
5
Veloutsou, Cleopatra
5
Agarwal, Shaurya
4
Berezan, Orie
4
Harrigan, Paul
4
Ibáñez-Sánchez, Sergio
4
Islam, Nazrul
4
Kachroo, Pushkin
4
Ranaweera, Chatura
4
Seo, Yuri
4
Tiago, Flávio Borges
4
Tiago, Maria Teresa Borges
4
Azer, Jaylan
3
Bigné Alcañiz, J. Enrique
3
Black, Iain
3
Choi, Jeonghye
3
Dhir, Amandeep
3
Dwivedi, Yogesh Kumar
3
Hajli, Nick
3
Huarng, Kun-Huang
3
Jayawardhena, Chanaka
3
Kim, Hye-yŏng
3
Kim, Jikyung
3
Kim, Juran
3
Kim, Kyung Hoon
3
Lin, Zhibin
3
Mahr, Dominik
3
Mariani, Marcello M.
3
Oghazi, Pejvak
3
Rana, Nripendra P.
3
Richard, Marie-Odile
3
Rita, Paulo
3
Yoganathan, Vignesh
3
Yoon, Sukki
3
Agnihotri, Raj
2
Aiello, Gaetano
2
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Gabler Edition Wissenschaft
Journal of business research : JBR
Journal of retailing and consumer services
258
Technological forecasting & social change : an international journal
256
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
235
SpringerLink / Bücher
205
Information systems research : ISR
159
International journal of internet marketing and advertising : IJIMA
159
Journal of management information systems : JMIS
132
Tourism management : research, policies, practice
123
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
122
Journal of internet commerce
112
Electronic commerce research
108
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
108
International journal of business information systems : IJBIS
105
Industrial marketing management : the international journal for industrial and high-tech firms
103
Business horizons
98
Management science : journal of the Institute for Operations Research and the Management Sciences
97
Springer eBook Collection
94
International journal of hospitality management
91
Psychology & marketing
89
International journal of advertising : the review of marketing communications
87
Journal of marketing communications
86
Journal of travel and tourism marketing
86
Management information systems : mis quarterly
83
Journal of electronic commerce research : JECR
81
International journal of electronic marketing and retailing : IJEMR
78
International journal of electronic commerce : IJEC
75
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
74
Cogent business & management
74
Journal of marketing management : MM
74
Journal of promotion management : innovations in planning and applied research
72
CESifo working papers
71
International journal of e-business research : an official publication of the Information Resources Management Association
71
NBER working paper series
71
The journal of product & brand management
70
The journal of brand management : an international journal
69
Journal of information & knowledge management : JIKM
68
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
68
International journal of networking and virtual organisations : IJNVO
67
International journal of technology marketing : IJTMkt
67
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ECONIS (ZBW)
505
Showing
1
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10
of
505
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date (oldest first)
1
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
Saved in:
2
Human versus virtual influences, a comparative study
Belanche, Daniel
;
Casaló, Luis V.
;
Flavián, Marta
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547919
Saved in:
3
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
4
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
5
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
6
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
7
The effect of different types of virtual influencers on consumers' emotional attachment
Yan, Ji
;
Xia, Senmao
;
Jiang, Amanda
;
Lin, Zhibin
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014552002
Saved in:
8
Using affective content to promote high-involvement services on social media
Tran, Hai-Anh
;
Farrell, Andrew
;
Evanschitzky, Heiner
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555850
Saved in:
9
Mapping the prestige and social value of occupations in the digital economy
Newlands, Gemma
;
Lutz, Christoph
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014556455
Saved in:
10
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
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