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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of business research : JBR"
~subject:"Customer integration"
~subject:"Electronic Commerce"
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Customer integration
Electronic Commerce
Social Web
433
Social web
433
Consumer behaviour
312
Konsumentenverhalten
312
Welt
281
World
281
Online-Marketing
208
Internet marketing
207
Brand management
126
Markenführung
126
Social media
116
Relationship marketing
108
Beziehungsmarketing
107
Innovation
87
Viral marketing
86
Virales Marketing
86
Internet
85
Brand image
83
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Theorie
80
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80
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76
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52
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Hajli, Nick
3
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Black, Iain
2
Cowan, Kirsten
2
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2
Dwivedi, Yogesh Kumar
2
Filieri, Raffaele
2
Foroudi, Pantea
2
Kunz, Werner
2
Meeder, Uta
2
Peng, Ling
2
Plangger, Kirk
2
Roy, Sanjit
2
Tietz, Dirk
2
Veloutsou, Cleopatra
2
Adler, Jost
1
Agudo-Peregrina, Ángel F.
1
Alavi, Sascha
1
Alcañiz, Mariano
1
Aloini, Davide
1
Anderski, Matthias
1
Apiradee Wongkitrungrueng
1
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1
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1
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1
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1
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1
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1
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1
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1
Bazi, Saleh
1
Bean, Jonathan
1
Beatty, Sharon E.
1
Behl, Abhishek
1
Bi, Qingqing
1
Bigné Alcañiz, J. Enrique
1
Bonnici, Joseph
1
Boonstra, Albert
1
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1
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Gabler Edition Wissenschaft
Journal of business research : JBR
SpringerLink / Bücher
94
Journal of retailing and consumer services
83
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
74
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
57
Electronic commerce research
55
Journal of internet commerce
51
Technological forecasting & social change : an international journal
47
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
41
International journal of business information systems : IJBIS
40
International journal of electronic marketing and retailing : IJEMR
37
Journal of management information systems : JMIS
37
International journal of electronic business
35
Information systems research : ISR
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Industrial marketing management : the international journal for industrial and high-tech firms
31
Journal of electronic commerce research : JECR
31
International journal of e-business research : an official publication of the Information Resources Management Association
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Management science : journal of the Institute for Operations Research and the Management Sciences
28
Electronic markets : EM ; the international journal of electronic commerce and business media
27
International journal of internet marketing and advertising : IJIMA
27
Telecommunications policy : the international journal of digital economy, data sciences and new media
27
Journal of travel and tourism marketing
26
Springer eBook Collection
26
Springer eBook Collection / Business and Economics
25
International journal of electronic commerce : IJEC
24
Electronic markets : the international journal on networked business
23
International journal of hospitality management
23
Electronic commerce research and applications
22
NBER working paper series
22
Premier reference source
21
Economics : digitale Ökonomie und struktureller Wandel
20
International journal of technology marketing : IJTMkt
20
Reihe Electronic Commerce
20
CESifo working papers
19
International journal of networking and virtual organisations : IJNVO
19
Journal of global information management : an official publication of the Information Resources Management Association
19
NBER Working Paper
19
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ECONIS (ZBW)
120
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1
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
2
Virtual reality marketing and customer advocacy : transforming experiences from story-telling to story-doing
Regt, Anouk de
;
Plangger, Kirk
;
Barnes, Stuart J.
- In:
Journal of business research : JBR
136
(
2021
),
pp. 513-522
Persistent link: https://www.econbiz.de/10012663249
Saved in:
3
The influence of virtual reality in e-commerce
Martínez-Navarro, Jesus
;
Bigné Alcañiz, J. Enrique
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 475-482
Persistent link: https://www.econbiz.de/10012023993
Saved in:
4
Evolutionary game of platform enterprises, government and consumers in the context of digital economy
Li, Cui
;
Li, Hong
;
Tao, Changqi
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014383029
Saved in:
5
Fake review detection in e-commerce platforms using aspect-based sentiment analysis
Hájek, Petr
;
Hikkerova, Lubica
;
Sahut, Jean-Michel
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383045
Saved in:
6
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
7
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
8
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
9
Customer engagement and sharing behaviors : toward a contingent curvilinear perspective
Taylor, Alex
;
Carlson, Jamie
;
Liao, Yi-Chuan
;
Rahman, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468633
Saved in:
10
Physician engagement in online medical teams : a multilevel investigation
Liu, Huiyuan
;
Perera, Sandun C.
;
Wang, Jian-Jun
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014229205
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