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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of marketing"
~isPartOf:"Verfahren, Datenauswertung, Ergebnisdarstellung"
~subject:"Beziehungsmarketing"
~type_genre:"Article in journal"
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Customer inspiration : conceptualization, scale development, and validation
Böttger, Tim
;
Rudolph, Thomas
;
Evanschitzky, Heiner
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 116-131
Persistent link: https://www.econbiz.de/10011776901
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