Customer inspiration : conceptualization, scale development, and validation
Year of publication: |
November 2017
|
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Authors: | Böttger, Tim ; Rudolph, Thomas ; Evanschitzky, Heiner ; Pfrang, Thilo |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 81.2017, 6, p. 116-131
|
Subject: | inspiration | scale development | marketing of ideas | shopping behavior | loyalty | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Marktforschung | Market research |
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