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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of marketing"
~isPartOf:"Verfahren, Datenauswertung, Ergebnisdarstellung"
~subject:"Knowledge management"
~type_genre:"Article in journal"
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Learning from data : an empirics-first approach to relevant knowledge generation
Golder, Peter N.
;
Dekimpe, Marnik G.
;
An, Jake T.
; …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 319-336
Persistent link: https://www.econbiz.de/10014245094
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Have we progressed marketing knowledge? : a meta-meta-analysis of effect sizes in marketing research
Eisend, Martin
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 23-40
Persistent link: https://www.econbiz.de/10011485859
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