Have we progressed marketing knowledge? : a meta-meta-analysis of effect sizes in marketing research
Year of publication: |
May 2015
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Authors: | Eisend, Martin |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 79.2015, 3, p. 23-40
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Subject: | marketing knowledge | knowledge accumulation | effect size | meta-analysis | Marktforschung | Market research | Meta-Analyse | Meta-analysis | Wissen | Knowledge | Wissensmanagement | Knowledge management | Betriebsgröße | Firm size | Wissenstransfer | Knowledge transfer | Bibliometrie | Bibliometrics | Theorie | Theory |
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