//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of marketing research : JMR"
~person:"Heerde, Harald J. van"
~person:"Jhang, Ji Hoon"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Customer equity"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Customer value
2
Kundenwert
2
Beziehungsmarketing
1
Brand extension
1
Cognition
1
Consumer behaviour
1
Kognition
1
Konsumentenverhalten
1
Markentransfer
1
New product development
1
Produktentwicklung
1
Relationship marketing
1
Takeover
1
acquisition mode
1
customer lifetime value
1
customer retention
1
free trials
1
usage behavior
1
Übernahme
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Heerde, Harald J. van
Jhang, Ji Hoon
Kumar, V.
4
Martens, Tobias von
2
Schneider, Nadine C.
2
Sunder, Sarang
2
Wünschmann, Stefan
2
Allenby, Greg M.
1
Braun, Michael
1
Campbell, Margaret C.
1
Chou, Chien-heng
1
Datta, Hannes
1
Elsner, Ralf
1
Fader, Peter
1
Foubert, Bram
1
Grant, Susan Jung
1
Holweg, Christina
1
Jen, Lichung
1
Jing, Xiaoqing
1
Kim, Kihyun Hannah
1
Kreuz, Claudia
1
Kuksov, Dmitri
1
Leone, Robert P.
1
Lewis, Michael
1
Li, Shibo
1
Libai, Barak
1
McCarthy, Daniel M.
1
Muller, Eitan
1
Mödritscher, Gernot
1
Müller, Stefan
1
Palmatier, Robert W.
1
Papenhoff, Heike
1
Peres, Renana
1
Petersen, J. Andrew
1
Rehbach, Stefan
1
Scheer, Lisa K.
1
Schweidel, David A.
1
Shah, Denish
1
Steenkamp, Jan-Benedict E. M.
1
Stein, Eli
1
more ...
less ...
Published in...
All
Gabler Edition Wissenschaft
Journal of marketing research : JMR
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The challenge of retaining customers acquired with free trials
Datta, Hannes
;
Foubert, Bram
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 217-234
Persistent link: https://www.econbiz.de/10010526560
Saved in:
2
Get it? : got it. good! ; enhancing new product acceptance by facilitating resolution of extreme incongruity
Jhang, Ji Hoon
;
Grant, Susan Jung
;
Campbell, Margaret C.
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 247-259
Persistent link: https://www.econbiz.de/10009524181
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->