Get it? : got it. good! ; enhancing new product acceptance by facilitating resolution of extreme incongruity
Year of publication: |
2012
|
---|---|
Authors: | Jhang, Ji Hoon ; Grant, Susan Jung ; Campbell, Margaret C. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 2, p. 247-259
|
Subject: | Produktentwicklung | New product development | Kognition | Cognition | Markentransfer | Brand extension | Kundenwert | Customer value |
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