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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of marketing research : JMR"
~person:"Jhang, Ji Hoon"
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Get it? : got it. good! ; enhancing new product acceptance by facilitating resolution of extreme incongruity
Jhang, Ji Hoon
;
Grant, Susan Jung
;
Campbell, Margaret C.
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 247-259
Persistent link: https://www.econbiz.de/10009524181
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