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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Grewal, Dhruv"
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Search: subject:"Kundenmanagement"
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Beziehungsmarketing
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Grewal, Dhruv
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8
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6
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5
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Gabler Edition Wissenschaft
Journal of strategic marketing
Journal of the Academy of Marketing Science
Journal of retailing
8
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2
Journal of marketing
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
MSI reports : working paper series
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Customer relationship management in electronic markets
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Handbook of research on customer engagement
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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1
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
2
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
3
Understanding the long-term implications of retailer returns in business-to-business relationships
Beitelspacher, Lauren Skinner
;
Baker, Thomas L.
;
Rapp, Adam
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 252-272
Persistent link: https://www.econbiz.de/10011844791
Saved in:
4
Understanding social media effects across seller, retailer, and consumer interactions
Rapp, Adam
;
Beitelspacher, Lauren Skinner
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 547-566
Persistent link: https://www.econbiz.de/10010126682
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