Understanding social media effects across seller, retailer, and consumer interactions
Year of publication: |
2013
|
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Authors: | Rapp, Adam ; Beitelspacher, Lauren Skinner ; Grewal, Dhruv ; Hughes, Douglas E. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 41.2013, 5, p. 547-566
|
Subject: | Social media | Salespeople | Retailer | Contagion | Buyer–supplier relationships | Relationship marketing | Social Web | Social web | Beziehungsmarketing | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Verkaufspersonal | Lieferantenmanagement | Supplier relationship management | Online-Marketing | Internet marketing |
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