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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Controlling"
~subject:"Value creation"
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Controlling
Value creation
Customer value
42
Kundenwert
42
Beziehungsmarketing
24
Relationship marketing
24
B-to-B-Marketing
13
Betriebliche Wertschöpfung
13
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1
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1
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1
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1
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Gabler Edition Wissenschaft
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
46
Journal of business research : JBR
29
Journal of retailing and consumer services
13
The service industries journal
13
Marketing theory
12
The journal of services marketing
12
Journal of service management
11
Journal of creating value
9
International journal of contemporary hospitality management
8
International journal of hospitality management
8
Tourism management : research, policies, practice
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of strategic marketing
7
Technological forecasting & social change : an international journal
7
Journal of service theory and practice : JSTP
6
Journal of the Academy of Marketing Science
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Business horizons
5
International journal of services and operations management
5
Journal of revenue and pricing management
5
Journal of service research
5
Journal of service research : JSR
5
Service business
5
Cogent business & management
4
Controlling und Management
4
European Sport management quarterly : ESMQ
4
European journal of marketing
4
Journal of business-to-business marketing
4
Journal of hospitality and tourism insights
4
Management decision : MD
4
Marketing : ZFP ; journal of research and management
4
SpringerLink / Bücher
4
The international review of retail, distribution and consumer research
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal
3
European journal of marketing : EJM
3
European management journal
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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ECONIS (ZBW)
17
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1
The outcomes of B2B data-driven customer focused value creation
Holmes, Dawn
;
Zolkiewski, Judith
;
Burton, Jamie
- In:
The journal of business & industrial marketing
38
(
2023
)
6
,
pp. 1295-1315
Persistent link: https://www.econbiz.de/10014276776
Saved in:
2
Value co-creation : a review of literature and future research agenda
Saha, Victor
;
Goyal, Praveen
;
Jebarajakirthy, Charles
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 612-628
Persistent link: https://www.econbiz.de/10013165207
Saved in:
3
The effect of equity on value co-creation in business relationships
Gupta, Samir
;
Zhou, Jing
;
Feng, Shanfei
;
Nyadzayo, …
- In:
The journal of business & industrial marketing
37
(
2022
)
2
,
pp. 385-401
Persistent link: https://www.econbiz.de/10012798429
Saved in:
4
The interplay of word-of-mouth and customer value on B2B sales performance in a digital platform : an expectancy value theory perspective
Mai, Enping
;
Liao, Ying
- In:
The journal of business & industrial marketing
37
(
2022
)
7
,
pp. 1389-1401
Persistent link: https://www.econbiz.de/10013400108
Saved in:
5
Communicating customer value proposition in the French pharmaceutical industry : the case of OTC drugs
Castellano, Sylvaine
;
Khelladi, Insaf
;
Mejri, Chiraz Aouina
- In:
The journal of business & industrial marketing
37
(
2022
)
8
,
pp. 1675-1687
Persistent link: https://www.econbiz.de/10013401901
Saved in:
6
Value co-creation, dynamic capabilities and customer retention in industrial markets
Preikschas, Michael W.
;
Cabanelas, Pablo
;
Rüdiger, Klaus
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 409-420
Persistent link: https://www.econbiz.de/10011662274
Saved in:
7
Strategic account management as a value co-creation selling model in the pharmaceutical industry
Pilon, Francois
;
Hadjielias, Elias
- In:
The journal of business & industrial marketing
32
(
2017
)
2
,
pp. 310-325
Persistent link: https://www.econbiz.de/10011629581
Saved in:
8
The role of learning in value co-creation in new technological B2B services
Komulainen, Hanna
- In:
The journal of business & industrial marketing
29
(
2014
)
3
,
pp. 238-252
Persistent link: https://www.econbiz.de/10010345207
Saved in:
9
Identifying potential sources of value in a packaging value chain
Niemelä-Nyrhinen, Jenni
;
Uusitalo, Outi
- In:
The journal of business & industrial marketing
28
(
2013
)
2
,
pp. 76-85
Persistent link: https://www.econbiz.de/10009723088
Saved in:
10
Application of customer lifetime value model in make-to-order manufacturing
Tukel, Oya I.
;
Dixit, Ashutosh
- In:
The journal of business & industrial marketing
28
(
2013
)
6
,
pp. 468-474
Persistent link: https://www.econbiz.de/10009790099
Saved in:
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