Identifying potential sources of value in a packaging value chain
Year of publication: |
2013
|
---|---|
Authors: | Niemelä-Nyrhinen, Jenni ; Uusitalo, Outi |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 28.2013, 2, p. 76-85
|
Subject: | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value | Verpackung | Packaging | Verpackungswirtschaft | Packaging industry | Prozessmanagement | Business process management | B-to-B-Marketing | Business-to-business marketing | Finnland | Finland | 2009-2010 |
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