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Beziehungsmarketing
102
Relationship marketing
102
Theorie
66
Theory
66
Deutschland
59
Germany
59
Kundenmanagement
28
Consumer behaviour
23
Konsumentenverhalten
23
Kundenorientierung
17
Lieferantenmanagement
16
Supplier relationship management
16
Estimation
15
Kundenbindung
15
Schätzung
15
Beziehungsmanagement
12
Customer value
11
Kundenwert
11
Marketing
11
Dienstleistungsqualität
10
Service quality
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Unternehmen
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Verbraucherzufriedenheit
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Bankmarketing
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Innovation management
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Marketingmanagement
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Mengue Nkoa, Clément U.
3
Bagusat, Ariane
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Bauer, Hans H.
2
Georg, Björn
2
Gleitsmann, Beate M.
2
Martens, Tobias von
2
Möller, Matthias
2
Schaller, Christian
2
Stiller, Michael
2
Weißgerber, Anja
2
Angerer, Thomas
1
Bidmon, Sonja
1
Braunstein, Christine
1
Breusch, Alexander
1
Bäuerle, Thomas
1
Dous, Malte
1
Droll, Mathias
1
Ebert, Tara
1
Elsner, Ralf
1
Enke, Margit
1
Erbel, Christiane
1
Eusterbrock, Claudia
1
Fantapié Altobelli, Claudia
1
Fargel, Tim
1
Fargel, Tim Siu-Lung
1
Frietzsche, Ursula
1
Geib, Malte
1
Gelbrich, Katja
1
Gemünden, Hans Georg
1
Glusac, Nikola
1
Gregori, Christoph
1
Griese, Kai-Michael
1
Göbl, Martin
1
Hahn, Olaf
1
Helm, Sabrina
1
Henkel, Sven
1
Herold, Lothar
1
Hinterberger, Gerhard
1
Hochberger, Bernd
1
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1
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Gabler Edition Wissenschaft
Journal of business research : JBR
825
Journal of retailing and consumer services
612
Industrial marketing management : the international journal for industrial and high-tech firms
474
International journal of hospitality management
315
SpringerLink / Bücher
257
The journal of services marketing
231
The journal of business & industrial marketing
222
Journal of strategic marketing
209
The service industries journal
196
Journal of the Academy of Marketing Science
171
International journal of electronic customer relationship management : IJECRM
140
Cogent business & management
137
International journal of contemporary hospitality management
133
Journal of marketing
132
European Journal of Marketing
131
Tourism management : research, policies, practice
127
Journal of hospitality marketing & management
123
Journal of travel and tourism marketing
123
The journal of brand management : an international journal
123
The journal of product & brand management
121
Journal of service research : JSR
118
Asia Pacific journal of marketing and logistics
115
Journal of service management
110
Journal of retailing
108
Psychology & marketing
106
European journal of marketing : EJM
105
Marketing intelligence & planning
104
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Journal of business ethics : JOBE
97
Services marketing quarterly
97
Journal of marketing management : MM
94
Technological forecasting & social change : an international journal
91
The international journal of bank marketing : IJBM
87
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
87
Service business
85
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
83
Journal of Business & Industrial Marketing
81
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
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ECONIS (ZBW)
102
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1
Kooperatives Customer Relationship Management : Fallstudien und Informationssystemarchitektur in Finanzdienstleistungsnetzwerken
Geib, Malte
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003255153
Saved in:
2
Unternehmensreputation : Corporate Social Responsibility als strategische Option für deutsche Automobilhersteller
Kirstein, Sandra
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003726680
Saved in:
3
Cross Buying Extended in Multi Partner Bonusprogrammen : eine kritische Analyse
Papenhoff, Heike
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003772599
Saved in:
4
Beziehungen zwischen Konsumenten und Marken : eine empirische Untersuchung von Markenbeziehungen
Lorenz, Bettina
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003775334
Saved in:
5
Mobile support in customer loyalty management : an architectural framework
Zeidler, Christian
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10003775340
Saved in:
6
Referenzeffekte von Multi-Item-Promotions
Knaf, Michael
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003809823
Saved in:
7
Anreizorientierte Aufsicht über Wertpapierdienstleister : eine Analyse des Beziehungsgeflechts zwischen Finanzintermediären und ihren Kunden
Hoffmann, Thomas
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003811981
Saved in:
8
Kundenwertorientiertes Revenue Management im Dienstleistungsbereich
Martens, Tobias von
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003801741
Saved in:
9
Kundenbindung im beratungsintensiven Einzelhandel : eine empirische Untersuchung unter besonderer Berücksichtigung von Konsumentenheterogenität
Martin, Isabel
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003801746
Saved in:
10
Trust as the key to loyalty in business-to-consumer exchanges : trust building measures in the banking industry
Ebert, Tara
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10003804051
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