Mobile support in customer loyalty management : an architectural framework
Christian Zeidler
| Year of publication: |
2009 ; 1. ed.
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| Authors: | Zeidler, Christian |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Mobilkommunikation | Mobile communications | Mobile Business | Mobile business | Beziehungsmarketing | Relationship marketing | Mobile Telekommunikation | Kundenbindung | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVI, 239 S. Ill., graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Graz, Karl Franzens Univ., Diss., 2008 |
| ISBN: | 978-3-8349-1436-1 |
| Classification: | Marketing ; Betriebliche Information und Kommunikation |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003775340