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Subject
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Beziehungsmarketing
102
Relationship marketing
102
Theorie
82
Theory
82
Deutschland
73
Germany
73
Kundenmanagement
36
Consumer behaviour
31
Konsumentenverhalten
31
Kundenbindung
21
Kundenorientierung
21
Lieferantenmanagement
19
Supplier relationship management
19
Customer service
17
Estimation
17
Kundenservice
17
Schätzung
17
Customer value
16
Kundenwert
16
Marketing
16
Verbraucherzufriedenheit
15
Customer satisfaction
14
Kundenzufriedenheit
14
Dienstleistungsqualität
13
Service quality
13
Beziehungsmanagement
12
Marketing management
12
Marketingmanagement
12
Unternehmen
12
Kunde
11
Financial services
9
Finanzdienstleistung
9
Innovation management
9
Innovationsmanagement
9
Market research
9
Marktforschung
9
Messung
9
Strategisches Management
9
Verbraucherverhalten
9
Bank marketing
8
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Undetermined
20
Free
1
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Book / Working Paper
138
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Hochschulschrift
132
Thesis
125
Bibliografie enthalten
16
Bibliography included
16
Case study
9
Fallstudie
9
Collection of articles of several authors
2
Graue Literatur
2
Non-commercial literature
2
Sammelwerk
2
Aufsatzsammlung
1
Company information
1
Conference proceedings
1
Firmeninformation
1
Konferenzschrift
1
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German
134
English
6
Author
All
Bauer, Hans H.
3
Mengue Nkoa, Clément U.
3
Bagusat, Ariane
2
Dressler, Matthias
2
Faullant, Rita
2
Georg, Björn
2
Gleitsmann, Beate M.
2
Martens, Tobias von
2
Möller, Matthias
2
Rennhak, Carsten
2
Salomann, Harald
2
Schaller, Christian
2
Schneider, Nadine C.
2
Stiller, Michael
2
Weißgerber, Anja
2
Wünschmann, Stefan
2
Angerer, Thomas
1
Bidmon, Sonja
1
Braunstein, Christine
1
Breusch, Alexander
1
Brost, Heike
1
Bäuerle, Thomas
1
Büchel, Daniela
1
Dahmen, Patrick
1
Dietel, Andrea
1
Dimitrova, Diana
1
Dous, Malte
1
Droll, Mathias
1
Ebert, Tara
1
Elsner, Ralf
1
Enke, Margit
1
Erbel, Christiane
1
Eusterbrock, Claudia
1
Falk, Tomas
1
Fantapié Altobelli, Claudia
1
Fargel, Tim
1
Fargel, Tim Siu-Lung
1
Festge, Fabian
1
Franck, Egon
1
Frietzsche, Ursula
1
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Deutschland / Bundeswehr / Universität Hamburg
1
Published in...
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Gabler Edition Wissenschaft
Journal of business research : JBR
1,022
Journal of retailing and consumer services
854
International journal of hospitality management
593
Industrial marketing management : the international journal for industrial and high-tech firms
552
SpringerLink / Bücher
530
Journal of Services Marketing
414
The journal of services marketing
366
The service industries journal
347
Tourism management : research, policies, practice
266
International journal of contemporary hospitality management
263
Journal of travel and tourism marketing
260
The journal of business & industrial marketing
254
Journal of the Academy of Marketing Science
252
Journal of hospitality marketing & management
240
Journal of strategic marketing
231
International Journal of Bank Marketing
219
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
218
European Journal of Marketing
217
Psychology & marketing
211
IMF Staff Country Reports
202
Journal of marketing
201
Journal of service research : JSR
199
Journal of service management
188
Asia Pacific journal of marketing and logistics
181
Cogent business & management
177
Journal of Consumer Marketing
176
International Journal of Contemporary Hospitality Management
175
International journal of electronic customer relationship management : IJECRM
166
Services marketing quarterly
166
European journal of marketing : EJM
163
Journal of retailing
161
Journal of marketing management : MM
156
Service business
153
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
144
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
144
Journal of Business & Industrial Marketing
142
Strategic Direction
142
International journal of production economics
141
Marketing intelligence & planning
138
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Source
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ECONIS (ZBW)
138
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1
Cross Buying Extended in Multi Partner Bonusprogrammen : eine kritische Analyse
Papenhoff, Heike
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003772599
Saved in:
2
Kooperatives
Customer
Relationship Management : Fallstudien und Informationssystemarchitektur in Finanzdienstleistungsnetzwerken
Geib, Malte
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003255153
Saved in:
3
Kundenwertorientiertes Revenue Management im Dienstleistungsbereich
Martens, Tobias von
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003801741
Saved in:
4
Kundenwertorientiertes Revenue Management im Dienstleistungsbereich
Martens, Tobias von
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515783
Saved in:
5
Evaluierung und Steuerung von Kundenbeziehungen aus Sicht des unternehmenswertorientierten Controlling
Stüker, David
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003666418
Saved in:
6
Customer
Value Controlling : Hintergründe, Herausforderungen, Methode
Mödritscher, Gernot
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003722098
Saved in:
7
Trust as the key to loyalty in business-to-consumer exchanges : trust building measures in the banking industry
Ebert, Tara
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10003804051
Saved in:
8
Kundenwert aus Kundensicht : eine empirische Analyse des Kundennutzens aus Sicht der Privat- und Geschäftskunden in der Automobilindustrie
Wachter, Nadine
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003316519
Saved in:
9
Kundennahe Institutionen als Träger innovationsrelevanten Kundenwissens : Vertrieb und Handel als potenzielle Integratoren bei Produktinnovationen
Rath, Verena
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003726673
Saved in:
10
Mobile support in
customer
loyalty management : an architectural framework
Zeidler, Christian
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10003775340
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