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~isPartOf:"Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Psychology & marketing"
~person:"Park, Jaewoo"
~person:"Salzmann, Ralph"
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Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
Journal of consumer behaviour : an international research review
Marketing letters : a journal of research in marketing
Psychology & marketing
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
1
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Effects of lightness-location congruency on consumers' purchase decision making
Sunaga, Tsutomu
;
Park, Jaewoo
;
Spence, Charles
- In:
Psychology & marketing
33
(
2016
)
11
,
pp. 934-950
Persistent link: https://www.econbiz.de/10011602977
Saved in:
2
Multimodale Erlebnisvermittlung am Point of Sale : eine verhaltenswissenschaftliche Analyse unter besonderer Berücksichtigung der Wirkungen von Musik und Duft
Salzmann, Ralph
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003527950
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