Effects of lightness-location congruency on consumers' purchase decision making
Tsutomu Sunaga, Jaewoo Park, Charles Spence
| Year of publication: |
November 2016
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|---|---|
| Authors: | Sunaga, Tsutomu ; Park, Jaewoo ; Spence, Charles |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 33.2016, 11, p. 934-950
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| Subject: | Ladengestaltung | Store design | Verpackungsgestaltung | Package design | Visuelle Wahrnehmung | Visual perception | Kaufentscheidung | Purchase decision | Experiment | Japan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.20929 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011602977