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~isPartOf:"Gabler Edition Wissenschaft / Marken- und Produktmanagement"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Celebrity endorsement"
~subject:"Markenführung"
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Search: subject_exact:"Werbeeffizienz"
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Celebrity endorsement
Markenführung
Advertising effects
205
Werbewirkung
205
Advertising
157
Werbung
157
Consumer behaviour
140
Konsumentenverhalten
140
Internet marketing
76
Online-Marketing
76
Brand management
50
Social Web
35
Social web
35
Brand image
30
Markenimage
30
advertising
21
Psychology of advertising
19
Werbepsychologie
19
persuasion knowledge
16
Brand
15
Markenartikel
15
Emotion
14
Celebrity-Werbung
13
Gender
12
Geschlecht
12
Humor
11
Luxury goods
11
Luxusgüter
11
Personality psychology
11
Persönlichkeitspsychologie
11
Product Placement
11
Product placement
11
social media
11
Corporate disclosure
10
Public relations
10
Sponsoring
10
Sponsorship
10
Unternehmenspublizität
10
Öffentlichkeitsarbeit
10
Bibliometrics
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Ko, Eunju
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
International journal of advertising : the review of marketing communications
Journal of business research : JBR
54
Journal of marketing communications
44
International journal of advertising : the quarterly review of marketing communications
37
Journal of promotion management : JPM
36
Psychology & marketing
36
The journal of product & brand management
34
Journal of advertising research
30
Journal of promotion management : innovations in planning and applied research
26
The journal of brand management : an international journal
26
Journal of retailing and consumer services
22
International journal of internet marketing and advertising : IJIMA
18
Marketing letters : a journal of research in marketing
17
Marketing : ZFP ; journal of research and management
16
SpringerLink / Bücher
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
International journal of sports marketing & sponsorship
15
Marketing intelligence & planning
13
Journal of advertising : official publication of the American Academy of Advertising
12
Journal of global marketing
12
Asia Pacific journal of marketing and logistics
11
European journal of marketing : EJM
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of strategic marketing
10
Journal of marketing research : JMR
9
Journal of the Academy of Marketing Science
9
The journal of consumer marketing
9
International journal of hospitality management
8
Journal of current issues and research in advertising
8
Journal of international consumer marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Young consumers : insight and ideas for responsible marketers
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of marketing management : MM
7
Springer eBook Collection / Business and Economics
7
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ECONIS (ZBW)
59
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1
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
Saved in:
2
Do celebrities in advertisements matter? : familiar endorsers as an accelerator of gestural cues of persuasion
Ono, Makoto
;
Ono, Akinori
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 904-929
Persistent link: https://www.econbiz.de/10014551085
Saved in:
3
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
4
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
Saved in:
5
Cross-media advertising strategies and brand attitude : the role of cognitive load
Hatzithomas, Leonidas
;
Theodorakioglou, Fotini
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 603-636
Persistent link: https://www.econbiz.de/10014551016
Saved in:
6
The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weonsang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
Saved in:
7
Silent persuasion : incidental use of promotional merchandise benefits unfamiliar brands
Kamleitner, Bernadette
;
Marckhgott, Eva
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1135-1159
Persistent link: https://www.econbiz.de/10012650634
Saved in:
8
How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of sponsorship disclosures in influencer marketing
Xie, Quan
;
Feng, Yang
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 317-343
Persistent link: https://www.econbiz.de/10014234031
Saved in:
9
Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
10
Effects of physical appearance of ad endorsers featured in gay-targeted ads, explained by endorser match-up and identification
Flores-Zamora, Javier
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 408-429
Persistent link: https://www.econbiz.de/10014234112
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