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~isPartOf:"Gabler Edition Wissenschaft / Marken- und Produktmanagement"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Consumer goods industry"
~subject:"Konsumentenverhalten"
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Search: subject:"Markenartikel"
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Subject
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Consumer goods industry
Konsumentenverhalten
Brand management
665
Markenführung
665
Consumer behaviour
555
Markenimage
532
Brand image
531
Brand
319
Markenartikel
317
Beziehungsmarketing
172
Relationship marketing
172
Social Web
117
Social web
117
Luxury goods
106
Luxusgüter
106
Internet marketing
97
Online-Marketing
97
Advertising effects
83
Werbewirkung
83
Marketing management
62
Marketingmanagement
62
Brand equity
51
Personality psychology
50
Persönlichkeitspsychologie
50
Brand loyalty
44
Advertising
43
Customer satisfaction
42
Kundenzufriedenheit
42
Emotion
41
Werbung
41
Social media
40
Customer integration
38
Kundenintegration
38
Markentransfer
37
Branding
36
Markentreue
36
Corporate reputation
35
Designation of origin
35
Firmenimage
35
Herkunftsbezeichnung
35
Brand extension
33
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All
Undetermined
420
Free
10
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Article
549
Book / Working Paper
9
Type of publication (narrower categories)
All
Article in journal
547
Aufsatz in Zeitschrift
547
Hochschulschrift
9
Thesis
9
Conference paper
5
Konferenzbeitrag
5
Language
All
English
539
German
19
Author
All
Diamantopoulos, Adamantios
12
Ko, Eunju
11
Valette-Florence, Pierre
9
Veloutsou, Cleopatra
9
Filieri, Raffaele
6
Gierl, Heribert
6
Teng, Lefa
6
Aiello, Gaetano
5
Arslanagic-Kalajdzic, Maja
5
Bartikowski, Boris
5
Merchant, Altaf
5
Michel, Géraldine
5
Shukla, Paurav
5
Swoboda, Bernhard
5
Balaji, M. S.
4
Christodoulides, George
4
Esch, Franz-Rudolf
4
Grohs, Reinhard
4
Guzman, Francisco
4
Japutra, Arnold
4
Mandler, Timo
4
Melewar, T. C.
4
Phau, Ian
4
Roy, Sanjit
4
Seo, Yuri
4
Wiedmann, Klaus-Peter
4
Andreini, Daniela
3
Augusto, Mário Gomes
3
Badrinarayanan, Vishag
3
Bang, Nguyen
3
Black, Iain
3
Chen, Qimei
3
Davvetas, Vasileios
3
Dutta, Sujay
3
Dwivedi, Yogesh Kumar
3
Ekinci, Yuksel
3
Fastoso, Fernando
3
Foti, Lianne
3
Geuens, Maggie
3
Gupta, Suraksha
3
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Published in...
All
Gabler Edition Wissenschaft / Marken- und Produktmanagement
Journal of business research : JBR
Marketing : ZFP ; journal of research and management
Journal of retailing and consumer services
339
The journal of brand management : an international journal
323
The journal of product & brand management
309
Psychology & marketing
151
Asia Pacific journal of marketing and logistics
115
European journal of marketing : EJM
101
Journal of marketing communications
94
International journal of hospitality management
92
Journal of international consumer marketing
83
Journal of fashion marketing and management
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
The journal of consumer marketing
72
International marketing review
68
Journal of strategic marketing
68
Marketing intelligence & planning
68
Marketing letters : a journal of research in marketing
68
Journal of marketing
67
International journal of advertising : the review of marketing communications
66
Journal of consumer research : JCR ; an interdisciplinary bimonthly
64
SpringerLink / Bücher
64
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
63
Journal of global marketing
63
Journal of marketing management : MM
63
Journal of promotion management : innovations in planning and applied research
61
Journal of promotion management : JPM
58
Cogent business & management
57
International journal of internet marketing and advertising : IJIMA
56
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
56
Journal of the Academy of Marketing Science
56
International journal of consumer studies
55
The IUP journal of brand management : IJBRM
51
Journal of marketing research : JMR
50
International journal of advertising : the quarterly review of marketing communications
49
Journal of travel and tourism marketing
49
Journal of Islamic marketing
47
Journal of international marketing
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
International journal of retail & distribution management
43
Qualitative market research : an international journal
42
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ECONIS (ZBW)
558
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1
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558
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1
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
2
The impact of Janus fit brand extensions on perceived brand innovativeness
Falana, Wuraola Oluwabukola
;
Aspara, Jaakko
;
Frösén, …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014555854
Saved in:
3
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
4
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
5
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
6
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
7
The impact of self-construal on consumers' intention to write reviews : a trait activation perspective
Chen, Chunfeng
;
Lü, Kevin
;
Zhang, Depeng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014552012
Saved in:
8
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
9
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
10
Shaping extendibility : the influence of circular versus angular shapes on consumer brand extension evaluation
Wu, Yi
;
Cai, Yuanyuan
;
Zhou, Xiaohan
;
Huang, Xinyi
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014541929
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