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~isPartOf:"Gabler Edition Wissenschaft / Marken- und Produktmanagement"
~isPartOf:"Journal of marketing"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Consumer goods industry"
~subject:"Konsumentenverhalten"
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Consumer goods industry
Konsumentenverhalten
Brand management
144
Markenführung
144
Consumer behaviour
110
Markenimage
109
Brand image
108
Markenartikel
94
Brand
85
Advertising effects
34
Werbewirkung
34
Beziehungsmarketing
24
Relationship marketing
24
Social Web
21
Social web
21
Markentransfer
20
Marketing management
20
Marketingmanagement
20
Theorie
20
Theory
20
Deutschland
17
Germany
17
Internet marketing
17
Online-Marketing
17
Brand extension
16
Werbung
13
Advertising
11
Erfolgsfaktor
10
Handelsmarke
10
Store brand
10
brand equity
10
Luxury goods
9
Luxusgüter
9
Markenpolitik
9
Marketing
9
USA
9
United States
9
Viral marketing
9
Virales Marketing
9
branding
9
Emotion
8
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6
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Article
106
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9
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Article in journal
104
Aufsatz in Zeitschrift
104
Hochschulschrift
9
Thesis
9
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English
96
German
19
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Gierl, Heribert
5
Swoboda, Bernhard
4
Esch, Franz-Rudolf
3
Kwak, Hyokjin
3
Puzakova, Marina
3
Völckner, Franziska
3
Walker Reczek, Rebecca
3
Ailawadi, Kusum L.
2
Albrecht, Carmen-Maria
2
Batra, Rajeev
2
Bauer, Hans H.
2
Brooks, Gillian
2
Chernev, Alexander
2
Dahl, Darren W.
2
Du, Rex Yuxing
2
Fuchs, Christoph
2
Goertz, Susanne
2
Hamilton, Ryan
2
Heerde, Harald J. van
2
MacInnis, Deborah J.
2
Melnyk, Valentyna
2
Morgan, Neil A.
2
Nunes, Joseph C.
2
Rego, Lopo L.
2
Rocereto, Joseph F.
2
Steenkamp, Jan-Benedict E. M.
2
Swaminathan, Vanitha
2
Adler, Susanne
1
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Angle, Justin
1
Ashworth, Laurence
1
Aydinli, Aylin
1
Backhaus, Christof
1
Bagozzi, Richard P.
1
Balachander, Subramanian
1
Barone, Michael J.
1
Basuroy, Suman
1
Bertini, Marco
1
Bijmolt, Tammo H. A.
1
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
Journal of marketing
Marketing : ZFP ; journal of research and management
Journal of business research : JBR
510
Journal of retailing and consumer services
339
The journal of brand management : an international journal
323
The journal of product & brand management
309
Psychology & marketing
151
Asia Pacific journal of marketing and logistics
115
European journal of marketing : EJM
101
Journal of marketing communications
94
International journal of hospitality management
92
Journal of international consumer marketing
83
Journal of fashion marketing and management
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
The journal of consumer marketing
72
International marketing review
68
Journal of strategic marketing
68
Marketing intelligence & planning
68
Marketing letters : a journal of research in marketing
68
International journal of advertising : the review of marketing communications
66
Journal of consumer research : JCR ; an interdisciplinary bimonthly
64
SpringerLink / Bücher
64
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
63
Journal of global marketing
63
Journal of marketing management : MM
63
Journal of promotion management : innovations in planning and applied research
61
Journal of promotion management : JPM
58
Cogent business & management
57
International journal of internet marketing and advertising : IJIMA
56
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
56
Journal of the Academy of Marketing Science
56
International journal of consumer studies
55
The IUP journal of brand management : IJBRM
51
Journal of marketing research : JMR
50
International journal of advertising : the quarterly review of marketing communications
49
Journal of travel and tourism marketing
49
Journal of Islamic marketing
47
Journal of international marketing
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
International journal of retail & distribution management
43
Qualitative market research : an international journal
42
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ECONIS (ZBW)
115
Showing
1
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10
of
115
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date (oldest first)
1
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
2
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
3
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
4
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
5
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
6
Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
7
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
8
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
9
Befriending the enemy : the effects of observing brand-to-brand praise on consumer evaluations and choices
Zhou, Lingrui
;
Du, Katherine M.
;
Cutright, Keisha M.
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 57-72
Persistent link: https://www.econbiz.de/10013258875
Saved in:
10
When and why consumers react negatively to brand acquisitions : a values authenticity account
Biraglia, Alessandro
;
Fuchs, Christoph
;
Maira, Elisa
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 601-617
Persistent link: https://www.econbiz.de/10014325387
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