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~isPartOf:"Gabler Edition Wissenschaft / Marken- und Produktmanagement"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~isPartOf:"The journal of product & brand management"
~subject:"Consumer goods industry"
~subject:"Konsumentenverhalten"
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Consumer goods industry
Konsumentenverhalten
Brand management
449
Markenführung
449
Markenimage
354
Brand image
353
Consumer behaviour
353
Brand
239
Markenartikel
237
Beziehungsmarketing
110
Relationship marketing
110
Advertising effects
61
Social Web
61
Social web
61
Werbewirkung
61
Internet marketing
52
Online-Marketing
52
Marketing management
41
Marketingmanagement
41
Luxury goods
37
Luxusgüter
37
Brand loyalty
36
Emotion
36
Markentransfer
34
Brand extension
30
Markentreue
27
Corporate Social Responsibility
25
Corporate social responsibility
25
Social media
25
USA
24
United States
23
Viral marketing
23
Virales Marketing
23
Theorie
21
Theory
21
Confidence
19
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19
Germany
19
Handelsmarke
19
Personality psychology
19
Persönlichkeitspsychologie
19
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10
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345
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12
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9
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9
Collection of articles of several authors
2
Sammelwerk
2
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1
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English
338
German
19
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Guzman, Francisco
9
Gierl, Heribert
5
Fetscherin, Marc
4
Swoboda, Bernhard
4
Esch, Franz-Rudolf
3
Hegner, Sabrina
3
Kang, Jiyun
3
Rindell, Anne
3
Veloutsou, Cleopatra
3
Wallace, Elaine
3
Abratt, Russell
2
Al-Kwifi, Sam O.
2
Albrecht, Carmen-Maria
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Bauer, Hans H.
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Burmann, Christoph
2
Christodoulides, George
2
Davari, Arezoo
2
Davis, Donna
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Goertz, Susanne
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Khan, Huda
2
Khan, Sameeullah
2
Kwon, Wi-suk
2
Lee, Richard
2
Leingpibul, Thaweephan
2
Levy, Shalom
2
Liu, Xin
2
Lockshin, Larry
2
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
Marketing : ZFP ; journal of research and management
The journal of product & brand management
Journal of business research : JBR
510
Journal of retailing and consumer services
339
The journal of brand management : an international journal
323
Psychology & marketing
151
Asia Pacific journal of marketing and logistics
115
European journal of marketing : EJM
101
Journal of marketing communications
94
International journal of hospitality management
92
Journal of international consumer marketing
83
Journal of fashion marketing and management
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
The journal of consumer marketing
72
International marketing review
68
Journal of strategic marketing
68
Marketing intelligence & planning
68
Marketing letters : a journal of research in marketing
68
Journal of marketing
67
International journal of advertising : the review of marketing communications
66
Journal of consumer research : JCR ; an interdisciplinary bimonthly
64
SpringerLink / Bücher
64
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
63
Journal of global marketing
63
Journal of marketing management : MM
63
Journal of promotion management : innovations in planning and applied research
61
Journal of promotion management : JPM
58
Cogent business & management
57
International journal of internet marketing and advertising : IJIMA
56
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
56
Journal of the Academy of Marketing Science
56
International journal of consumer studies
55
The IUP journal of brand management : IJBRM
51
Journal of marketing research : JMR
50
International journal of advertising : the quarterly review of marketing communications
49
Journal of travel and tourism marketing
49
Journal of Islamic marketing
47
Journal of international marketing
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
International journal of retail & distribution management
43
Qualitative market research : an international journal
42
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ECONIS (ZBW)
357
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1
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10
of
357
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1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
4
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
5
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
6
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
7
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
8
Telling more or less? : the impact of blank-leaving narrative style on story immersion and brand attitude
Fan, Chao
;
Jiang, Feng
;
Yu, Mingzhe
;
Tao, Xiaobo
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10014486325
Saved in:
9
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
10
Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
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