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~isPartOf:"Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung"
~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln"
~language:"eng"
~person:"Wang, K. L."
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Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
International journal of technology marketing : IJTMkt
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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Marketing mixes for digital products : a study of the marketspaces in China
Wang, Y.
;
Wang, K. L.
;
Yao, J. T.
- In:
International journal of technology marketing : IJTMkt
4
(
2009
)
1
,
pp. 15-42
Persistent link: https://www.econbiz.de/10003838025
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