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~isPartOf:"Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement"
~isPartOf:"International journal of consumer studies"
~subject:"Social web"
~subject:"Theory"
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Search: subject_exact:"Kundenwert"
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Customer value
7
Kundenwert
7
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Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement
International journal of consumer studies
Journal of business research : JBR
12
Gabler Edition Wissenschaft
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Springer eBook Collection / Business and Economics
5
SpringerLink / Bücher
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
4
Dienstleistungscontrolling
3
European journal of operational research : EJOR
3
Handbook of research on customer equity in marketing
3
Journal of retailing and consumer services
3
Technological forecasting & social change : an international journal
3
Arbeitspapier / IMMF, Institut für Marketing-Management und -Forschung e.V. an der European Business School, Universität Schloß Reichartshausen
2
Beiträge zum wertorientierten Kundenbeziehungsmanagement
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International journal of electronic commerce : IJEC
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing
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Journal of marketing analytics : JMA
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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MSI reports : working paper series
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Operational research : an international journal
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
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Unternehmensbewertung und Basel II in kleinen und mittleren Unternehmen
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
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Working paper / International University in Germany, School of Business Administration
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Yearbook of marketing and consumer research
2
Academy of Management perspectives : AMP
1
Arbeitspapier / HHL, Leipzig Graduate School of Management
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Arts marketing : an international journal ; AM
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Asian journal of business and accounting : AJBA
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ECONIS (ZBW)
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1
Consumer value of virtual music festivals
Gallarza, Martina G.
;
Tubillejas-Andrés, Berta
; …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 2012-2030
Persistent link: https://www.econbiz.de/10014335665
Saved in:
2
Exploring the mediating role of utilitarian value and hedonic value in the formation of oppositional loyalty in online communities
Ma, Xiangyang
;
Chen, Han
;
Lang, Xiaoping
;
Li, Tieshan
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1500-1515
Persistent link: https://www.econbiz.de/10014326026
Saved in:
3
Kundenbindung und Kundenwert : der Einfluss von Einstellungen auf das Kaufverhalten
Vogel, Verena
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003377470
Saved in:
4
Customer-Value-Management in Franchisesystemen : konzeptionelle Grundlagen der Franchisenehmer-Bewertung
Gust, Eva-Maria
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001601583
Saved in:
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