Exploring the mediating role of utilitarian value and hedonic value in the formation of oppositional loyalty in online communities
Xiangyang Ma, Han Chen, Xiaoping Lang, Tieshan Li
| Year of publication: |
2023
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|---|---|
| Authors: | Ma, Xiangyang ; Chen, Han ; Lang, Xiaoping ; Li, Tieshan |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 47.2023, 4, p. 1500-1515
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| Subject: | hedonic value | online communities | oppositional loyalty | social capital | utilitarian value | Social Web | Social web | Sozialkapital | Social capital | Utilitarismus | Utilitarianism | Soziale Werte | Social values | Beziehungsmarketing | Relationship marketing | Hedonischer Preisindex | Hedonic price index | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12929 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014326026