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~isPartOf:"Gabler Research"
~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Ang, Lawrence"
~person:"Kim, Mikyoung"
~subject:"Germany"
~subject:"Social web"
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Gabler Research
International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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Social media advertising endorsement : the role of endorser type, message appeal and brand familiarity
Zhu, Haiyun
;
Kim, Mikyoung
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 948-969
Persistent link: https://www.econbiz.de/10013209480
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2
Persuasive effects in social media : the case of envy
Singh, Camille
;
Ang, Lawrence
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 81-105
Persistent link: https://www.econbiz.de/10012498503
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