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~isPartOf:"Gabler Research"
~person:"Burmann, Christoph"
~person:"Ekinci, Yuksel"
~source:"econis"
~subject:"Markenimage"
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Journal of business research : JBR
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Journal of retailing and consumer services
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing : ZFP ; journal of research and management
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Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
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Psychology & marketing
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The journal of brand management : an international journal
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Markenerosion : eine systemtheoretische Ursache-Wirkungs-Analyse
Lodde, Adele Patricia
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2010
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