Markenerosion : eine systemtheoretische Ursache-Wirkungs-Analyse
Adele Patricia Lodde. Mit Geleitw. von Michael Hülsmann und Christoph Burmann
| Year of publication: |
2010 ; 1. Aufl.
|
|---|---|
| Authors: | Lodde, Adele Patricia |
| Other Persons: | Hülsmann, Michael (contributor) ; Burmann, Christoph (contributor) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Markenführung | Brand management | Markenimage | Brand image | Produktdifferenzierung | Product differentiation | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Markenpolitik | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXI, 497 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Bremen, Univ., Diss., 2008 |
| Notes: | Literaturverz. S. 441 - 494 |
| ISBN: | 978-3-8349-2372-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008662769