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International corporate brand management : evaluating standardized corporate branding accross countries
Meierer, Markus
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2011
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1. Aufl.
Persistent link: https://www.econbiz.de/10008688658
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Incongruity between ads and consumer expectations of advertising
Loef, Joost
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2002
Persistent link: https://www.econbiz.de/10001701827
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