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~isPartOf:"Gabler-Edition Wissenschaft"
~isPartOf:"IEEE transactions on engineering management : EM"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"The journal of business & industrial marketing"
~isPartOf:"Theorie und Forschung"
~subject:"Customer relationship management"
~subject:"Distribution channel"
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Gabler-Edition Wissenschaft
IEEE transactions on engineering management : EM
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of business & industrial marketing
Theorie und Forschung
Direct marketing : an international journal
3
Aktuelle Fragen in der Versicherungswirtschaft : mit Beiträgen zu den Themen - Zukunftsfragen der deutschen Lebensversicherungswirtschaft - Kapitalanlagerisiken im langfristigen Geschäft - Fondsmodelle in der GKV - Wertorientierte Steuerung in der Rückversicherung - Chancen und Perspektiven...
2
International journal of production economics
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Journal of retailing
2
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
2
The marketing review
2
Advances in business and management forecasting
1
Agricultural economics : the journal of the International Association of Agricultural Economists
1
Bank- und finanzwirtschaftliche Forschungen
1
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
1
Diskussionsbeiträge / Fakultät Wirtschaftswissenschaft, FernUniversität in Hagen
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
Farm management : proceedings of NJF Seminar no. 345, 2 - 4 October 2002
1
Forschungsberichte des Fachbereichs Agrarwirtschaft Soest, Fachhochschule Südwestfalen, Hochschule für Technik und Wirtschaft
1
Handbook of quantitative supply chain analysis : modeling in the e-business era
1
Handelsforschung
1
Innovative business practices : prevailing a turbulent era
1
International journal of business policy and economics
1
International journal of production research
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International transactions in operational research : a journal of the International Federation of Operational Research Societies
1
Journal of Marketing ;Vol. 72 (May 2008), 82–93
1
Journal of accounting & economics
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Journal of business communication : JBC
1
Journal of business research : JBR
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of marketing research : JMR
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Journal of organizational computing and electronic commerce
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of the Operational Research Society
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Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
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Regulatory and economic challenges in the postal and delivery sector
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Reutlinger Diskussionsbeiträge zu Marketing und Management
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ECONIS (ZBW)
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1
Selling to enabled purchasers : the effect of perceived supply risk and profit impact on the buyer-seller interaction
Paesbrugghe, Bert
;
Vuori, Johanna
;
Kock, Heidi
- In:
The journal of business & industrial marketing
37
(
2022
)
5
,
pp. 1012-1024
Persistent link: https://www.econbiz.de/10013399847
Saved in:
2
Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
Saved in:
3
Catalogue as a tool for reinforcing habits : empirical evidence from a multichannel retailer
Mark, Tanya
;
Bulla, Jan
;
Niraj, Rakesh
;
Bulla, Ingo
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 528-541
Persistent link: https://www.econbiz.de/10012152461
Saved in:
4
The impact of distribution channel decisions and repeated stockouts on manufacturer and retailer performance
Rosales, Claudia R.
;
Whipple, Judith M.
;
Blackhurst, …
- In:
IEEE transactions on engineering management : EM
66
(
2019
)
3
,
pp. 312-324
Persistent link: https://www.econbiz.de/10012060877
Saved in:
5
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
Saved in:
6
Strategische Vertriebswegeplanung von Universalbanken
Späth, Peter
-
2000
Persistent link: https://www.econbiz.de/10001423826
Saved in:
7
Die kommunikationspolitische Ausgestaltung eines neuen Vertriebsweges für erklärungsbedürftige Produkte : theoretische Ansatzpunkte und computergestützte Analyse eines Direktmarket...
Hillenbrand, Gerold
-
1992
Persistent link: https://www.econbiz.de/10000837258
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