Catalogue as a tool for reinforcing habits : empirical evidence from a multichannel retailer
Tanya Mark, Jan Bulla, Rakesh Niraj, Ingo Bulla, Wolfgang Schwarzwäller
| Year of publication: |
2020
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|---|---|
| Authors: | Mark, Tanya ; Bulla, Jan ; Niraj, Rakesh ; Bulla, Ingo ; Schwarzwäller, Wolfgang |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 36.2019, 4, p. 528-541
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| Subject: | Multichannel retailing | Catalogues | Emails | Direct marketing | Hidden Markov model | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Direktmarketing | Markov-Kette | Markov chain |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2019.01.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012152461