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~isPartOf:"Gabler-Edition Wissenschaft"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~source:"econis"
~subject:"Investitionsgütermarketing"
~subject:"Verkauf"
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Investitionsgütermarketing
Verkauf
B-to-B-Marketing
11
Business-to-business marketing
11
B2B marketing
6
Marketing management
5
Marketingmanagement
5
Relationship marketing
5
Beziehungsmarketing
4
Lieferantenmanagement
4
Supplier relationship management
4
Theorie
4
Theory
4
Internet marketing
3
Online-Marketing
3
Sales force management
3
Salespeople
3
Selling
3
Social Web
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Social web
3
Verkaufspersonal
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Brand management
2
Deutschland
2
E-commerce
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Electronic Commerce
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Germany
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Internet
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Markenführung
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Social media marketing
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Advertising
1
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Beschaffung
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Brand
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Bundling strategy
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Business network
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Buyer-seller sales research
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CABS model
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CRM
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Channel management
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Bush, Alan J.
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Clark, Lillian
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Lehnen, Marc
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Niedermeier, Keith E.
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Rocco, Richard A.
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Rogers, Beth
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Speth, Christian
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Gabler-Edition Wissenschaft
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Industrial marketing management : the international journal for industrial and high-tech firms
60
The journal of business & industrial marketing
20
Journal of business research : JBR
15
SpringerLink / Bücher
12
Journal of business-to-business marketing
11
Journal of personal selling & sales management
9
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Gabler Edition Wissenschaft
6
Journal of marketing
6
Journal of the Academy of Marketing Science
6
The journal of personal selling & sales management : JPSSM
6
Modernes Marketing für Studium und Praxis
5
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
5
essentials
5
Harvard business review : HBR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Reihe: Marketing : MAR
4
Springer eBook Collection
4
Springer eBook Collection / Business and Economics
4
Technischer Vertrieb
4
Business horizons
3
Europäische Hochschulschriften / 5
3
Neue betriebswirtschaftliche Forschung : Nbf
3
Asia Pacific journal of marketing and logistics
2
Berichte aus der Betriebswirtschaft
2
Business Guides on the Go
2
European business review
2
European journal of marketing
2
European research on management and business economics
2
Fortschritt-Berichte VDI / 16
2
Harvard-Business-Manager : das Wissen der Besten
2
International business review : the official journal of the European International Business Academy
2
International journal of logistics : research and applications
2
Italian journal of marketing : ITJM
2
Journal of personal selling & sales management : JPSSM
2
Journal of research in marketing and entrepreneurship : JRME
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
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ECONIS (ZBW)
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1
Exploring buyer-seller dyadic perceptions of technology and relationships : implications for Sales 2.0
Rocco, Richard A.
;
Bush, Alan J.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10011555611
Saved in:
2
The use of social media among business-to-business sales professionals in China : how social media helps create and solidify guanxi relationships between sales professionals and cu...
Niedermeier, Keith E.
;
Wang, Emily
;
Zhang, Xiaohzan
- In:
Journal of research in interactive marketing : …
10
(
2016
)
1
,
pp. 33-49
Persistent link: https://www.econbiz.de/10011555619
Saved in:
3
CABS : a conceptual model for context-aware B2B sales applications
Rogers, Beth
;
Clark, Lillian
- In:
Journal of research in interactive marketing : …
10
(
2016
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10011555621
Saved in:
4
Wettbewerbsstrategie und regionale Reichweite : Internationalisierung mittelständischer Maschinenbauunternehmen
Lehnen, Marc
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001658265
Saved in:
5
Investitionsgütermarketing bei Kritische-Masse-Systemen : das Beispiel Telekommunikationssysteme
Speth, Christian
-
2000
Persistent link: https://www.econbiz.de/10001487886
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