The use of social media among business-to-business sales professionals in China : how social media helps create and solidify guanxi relationships between sales professionals and customers
Year of publication: |
2016
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Authors: | Niedermeier, Keith E. ; Wang, Emily ; Zhang, Xiaohzan |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 10.2016, 1, p. 33-49
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Subject: | Social media marketing | Sales force management | International marketing | Business-to-business marketing | Intercultural marketing | Social Web | Social web | Online-Marketing | Internet marketing | B-to-B-Marketing | China | Verkaufspersonal | Salespeople | Verkauf | Selling | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Lieferantenmanagement | Supplier relationship management | Soziales Netzwerk | Social network |
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