//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Gabler-Lehrbuch"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Beziehungsmarketing"
~subject:"Brand management"
~subject:"Consumers"
~subject:"Kundenbindung"
~subject:"Markenführung"
~subject:"Marktsegmentierung"
~subject:"Pricing strategy"
~subject:"Theory"
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing management"
Narrow search
Delete all filters
| 11 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Brand management
Consumers
Kundenbindung
Markenführung
Marktsegmentierung
Pricing strategy
Theory
United States
Marketingmanagement
115
Marketing management
114
Consumer behaviour
19
Konsumentenverhalten
19
Marketing
18
Relationship marketing
16
Marketing strategy
15
Firm performance
12
Resource-based view
12
Ressourcenorientierter Ansatz
12
Unternehmenserfolg
12
Market research
11
Marktforschung
11
Brand image
10
Internet marketing
10
Markenimage
10
Online-Marketing
10
Bibliometrics
9
Bibliometrie
9
Strategisches Management
9
Corporate Social Responsibility
8
Corporate social responsibility
8
Strategic management
8
USA
8
Competitive advantage
7
Customer satisfaction
7
Kundenzufriedenheit
7
Marketing theory
7
Marketingtheorie
7
Nachhaltige Entwicklung
7
Social Web
7
Social web
7
Sustainable development
7
Theorie
7
Wettbewerbsvorteil
7
more ...
less ...
Online availability
All
Undetermined
21
Type of publication
All
Article
34
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
34
Aufsatz in Zeitschrift
34
Lehrbuch
4
Textbook
4
Bibliografie enthalten
3
Bibliography included
3
Collection of articles of several authors
1
Handbook
1
Handbuch
1
Sammelwerk
1
more ...
less ...
Language
All
English
34
German
4
Author
All
Kumar, V.
3
Calantone, Roger J.
2
Homburg, Christian
2
Arnold, Mark J.
1
Ballings, Michel
1
Bergkvist, Lars
1
Bharadwaj, Neeraj
1
Bodur, H. Onur
1
Bohlmann, Jonathan D.
1
Busch, Rainer
1
Bush, Victoria D.
1
Carlson, Brad D.
1
Chari, Simos
1
Chatterjee, Sharmila C.
1
Cronin, J. J.
1
Dahl, Darren W.
1
Davis, Kelly M.
1
DeLeon, Anthony J.
1
Di Benedetto, C. Anthony
1
Dögl, Rudolf
1
Eisend, Martin
1
Fang, Eric
1
Feng, Hui
1
Greene, Mallik
1
Grewal, Dhruv
1
Grohmann, Bianca
1
Hanson, Sara
1
Harmeling, Colleen M.
1
Harrigan, Paul
1
He, Yi
1
Herrmann, Andreas
1
Hillebrand, Bas
1
Houston, Mark B.
1
Hsu, Liwu
1
Hult, G. Tomas M.
1
Ishihara, Masakazu
1
Jiang, Lan
1
Jozic, Danijel
1
Kashmiri, Saim
1
Kovalenko, Larisa
1
more ...
less ...
Published in...
All
Gabler-Lehrbuch
Journal of the Academy of Marketing Science
Journal of business research : JBR
122
Industrial marketing management : the international journal for industrial and high-tech firms
80
Europäische Hochschulschriften / 5
78
SpringerLink / Bücher
68
Journal of strategic marketing
61
Gabler Edition Wissenschaft
60
European journal of marketing : EJM
47
The journal of brand management : an international journal
46
Journal of retailing and consumer services
45
Journal of marketing
41
The journal of business & industrial marketing
40
Management science : journal of the Institute for Operations Research and the Management Sciences
37
Lehrbuch
34
Journal of marketing communications
33
The journal of product & brand management
33
Journal of marketing management : MM
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Springer eBook Collection / Business and Economics
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Neue betriebswirtschaftliche Forschung : Nbf
23
Business horizons
22
Marketing intelligence & planning
22
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
22
Journal of business economics : JBE
21
Jahrbuch der Absatz- und Verbrauchsforschung
20
Schriften zu Marketing und Management
20
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of retailing
18
Harvard-Business-Manager : das Wissen der Besten
17
Springer eBook Collection
17
Asia Pacific journal of marketing and logistics
16
Cogent business & management
16
The marketing review
16
Berichte aus der Betriebswirtschaft
15
International marketing review
15
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
15
DUV / Wirtschaftswissenschaft
14
more ...
less ...
Source
All
ECONIS (ZBW)
38
Showing
1
-
10
of
38
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An empirical study of scarcity marketing strategies : limited-time products with umbrella branding in the beer market
Ishihara, Masakazu
;
Kwon, Minjung
;
Mizuno, Makoto
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1327-1350
Persistent link: https://www.econbiz.de/10014446679
Saved in:
2
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
3
What brand do I use for my new product? : the impact of new product branding decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
Saved in:
4
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
5
The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
6
A customer portfolio management model that relates company's marketing to its long-term survival
McAlister, Leigh
;
Sinha, Shameek
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 584-600
Persistent link: https://www.econbiz.de/10012548067
Saved in:
7
Social media marketing strategy : definition, conceptualization, taxonomy, validation, and future agenda
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 51-70
Persistent link: https://www.econbiz.de/10012434087
Saved in:
8
Brand relevance and the effects of product proliferation across product categories
Zhao, Yanhui
;
Zhang, Yufei
;
Wang, Joyce
;
Schrock, Wyatt A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
Saved in:
9
Communicating brand biographies effectively : the role of communication source
Tezer, Ali
;
Bodur, H. Onur
;
Grohmann, Bianca
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 712-733
Persistent link: https://www.econbiz.de/10012293328
Saved in:
10
Endogeneity and marketing strategy research : an overview
Rutz, Oliver J.
;
Watson, George F., IV.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 479-498
Persistent link: https://www.econbiz.de/10012107183
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->