Social media marketing strategy : definition, conceptualization, taxonomy, validation, and future agenda
Fangfang Li, Jorma Larimo, Leonidas C. Leonidou
| Year of publication: |
2021
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|---|---|
| Authors: | Li, Fangfang ; Larimo, Jorma ; Leonidou, Leonidas C. |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 49.2021, 1, p. 51-70
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| Subject: | Social media | Social media marketing strategy | Customer engagement | Marketing strategy | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Social Web | Social web | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-020-00733-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012434087