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~isPartOf:"GfK marketing intelligence review : Marketingforschung für die Praxis"
~person:"Morhart, Felicitas M."
~person:"Tomczak, Torsten"
~type_genre:"Article in journal"
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GfK marketing intelligence review : Marketingforschung für die Praxis
Die Betriebswirtschaft : DBW
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Turning employees into brand champions : leadership style makes a difference
Morhart, Felicitas M.
;
Herzog, Walter
;
Tomczak, Torsten
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
2
,
pp. 34-43
Persistent link: https://www.econbiz.de/10009419843
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