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~isPartOf:"Global business review"
~isPartOf:"Handbook of research on retailer-consumer relationship development"
~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Konsumentenverhalten"
~subject:"relational maintenance"
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relational maintenance
Web 2.0 technologies
7
Web 2.0-Technologien
7
Internet marketing
5
Online-Marketing
5
Consumer behaviour
4
Social Web
4
Social web
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Global business review
Handbook of research on retailer-consumer relationship development
International journal of Indian culture and business management
International journal of advertising : the quarterly review of marketing communications
Journal of marketing management : MM
4
Consumer science : Diskussionsbeitrag Nr. ...
3
Journal of electronic commerce research : JECR
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Betriebswirtschaftslehre für Technologie und Innovation
2
Corporate reputation review : an international journal
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of business information systems : IJBIS
2
Journal of fashion marketing and management
2
Journal of global information management : an official publication of the Information Resources Management Association
2
Journal of marketing analytics : JMA
2
Journal of travel and tourism marketing
2
Management information systems : mis quarterly
2
Management research review
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Paradigm : the journal of Institute of Management Technology
2
The Routledge companion to digital consumption
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A - N
1
Advances and New Trends in Environmental Informatics : Environmental Informatics and the UN Sustainable Development Goals
1
Arts and the market
1
Consumer psychology in a social media world
1
Digitale Transformation des Marketing
1
Electronic commerce research and applications
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Enhancing knowledge development in marketing ; Vol. 21
1
European research on management and business economics
1
Indian journal of economics & business : IJEB
1
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
1
International journal of applied business and economic research
1
International journal of business environment : IJBE
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
1
International journal of wine business research : IJWBR
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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1
Is it the message or the medium? : relational management during crisis through blogs, facebook and corporate websites
Kulkarni, Vaibhavi
- In:
Global business review
20
(
2019
)
3
,
pp. 743-756
Persistent link: https://www.econbiz.de/10012036111
Saved in:
2
The role of social media communication : empirical study of online purchase intention of financial products
Jha, Bidyanand
- In:
Global business review
20
(
2019
)
6
,
pp. 1445-1461
Persistent link: https://www.econbiz.de/10012137808
Saved in:
3
Singapore's online retail deviants : analyzing the rise of blogshops' power
De Kervenoael, Ronan
;
Hallsworth, Alan G.
;
Tng, David Zi Jun
- In:
Handbook of research on retailer-consumer relationship …
,
(pp. 449-470)
.
2014
Persistent link: https://www.econbiz.de/10010380105
Saved in:
4
The effects of ad-context congruency on responses to advertising in blogs : exploring the role of issue involvement
Segev, Sigal
;
Wang, Weirui
;
Fernandes, Juliana
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 17-36
Persistent link: https://www.econbiz.de/10010256889
Saved in:
5
Factors influencing user adoption of Web 2.0 applications
Dwivedi, Yogesh Kumar
;
Ramdani, Boumediene
;
Williams, …
- In:
International journal of Indian culture and business …
7
(
2013
)
1
,
pp. 53-71
Persistent link: https://www.econbiz.de/10009784144
Saved in:
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