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~isPartOf:"Global business review"
~isPartOf:"Indian journal of economics & business : IJEB"
~isPartOf:"Paradigm : the journal of Institute of Management Technology"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
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Konsumentenverhalten
Social Web
Web 2.0 technologies
5
Web 2.0-Technologien
5
Consumer behaviour
4
Internet marketing
3
Online-Marketing
3
Social web
3
blogs
2
Beziehungsmarketing
1
Blog usage
1
Blogs
1
Communication
1
Confimatory factor analysis
1
Credibility
1
Crisis management
1
Data protection
1
Datenschutz
1
E-Mail
1
E-commerce
1
E-mail
1
Electronic Commerce
1
Electronic products
1
Factor analysis
1
Faktorenanalyse
1
Holiday behaviour
1
Information sharing behavior
1
Kommunikation
1
Krisenmanagement
1
Perception
1
Personality psychology
1
Personality traits
1
Persönlichkeitspsychologie
1
Public relations
1
Purchase intention
1
Reader
1
Relationship marketing
1
Social media
1
Spamming
1
Structural equation model
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Jha, Bidyanand
1
Kapoor, Deepa
1
Kulkarni, Vaibhavi
1
Kumar, Satinder
1
Saxena, Anant
1
Sethi, Ruhi
1
Sharma, Rishi R.
1
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Global business review
Indian journal of economics & business : IJEB
Paradigm : the journal of Institute of Management Technology
SpringerLink / Bücher
30
International journal of market research : JMRS ; the journal of the Market Research Society
10
HMD : Praxis der Wirtschaftsinformatik
9
Journal of organizational computing and electronic commerce
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Web 2.0 : neue Perspektiven für Marketing und Medien
8
ZEW discussion papers
8
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
7
Journal of business research : JBR
7
Journal of knowledge management
7
Management information systems : mis quarterly
7
Research
7
Technological forecasting & social change : an international journal
7
International journal of business information systems : IJBIS
6
International journal of internet marketing and advertising : IJIMA
6
Social media listening and monitoring for business applications
6
The learning organization : TLO ; the international journal of critical studies in organizational learning
6
Wissensmanagement : das Magazin für Digitalisierung, Vernetzung und Collaboration
6
Journal of management information systems : JMIS
5
Journal of marketing management : MM
5
Journal of travel and tourism marketing
5
Knowledge networks : the social software perspective
5
Premier reference source
5
Psychology & marketing
5
Springer eBook Collection
5
Twitter-Marketing : wer mitmacht, gewinnt!
5
Business horizons
4
Corporate communications : an international journal
4
Decision support systems : DSS ; the international journal
4
I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; [conference proceedings ; as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Information systems and e-business management : ISeB
4
Information systems research : ISR
4
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
4
Journal of electronic commerce research : JECR
4
Journal of promotion management : JPM
4
Kultur 2.0 : neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media
4
Long range planning : LRP ; international journal of strategic management
4
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
4
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ECONIS (ZBW)
5
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1
The embracing of travel blogosphere : a reader's perception model
Sethi, Ruhi
;
Kapoor, Deepa
- In:
Indian journal of economics & business : IJEB
18
(
2019
)
1
,
pp. 181-201
Persistent link: https://www.econbiz.de/10012666218
Saved in:
2
Is it the message or the medium? : relational management during crisis through blogs, facebook and corporate websites
Kulkarni, Vaibhavi
- In:
Global business review
20
(
2019
)
3
,
pp. 743-756
Persistent link: https://www.econbiz.de/10012036111
Saved in:
3
The role of social media communication : empirical study of online purchase intention of financial products
Jha, Bidyanand
- In:
Global business review
20
(
2019
)
6
,
pp. 1445-1461
Persistent link: https://www.econbiz.de/10012137808
Saved in:
4
An empirical analysis of unsolicited commercial e-mail
Kumar, Satinder
;
Sharma, Rishi R.
- In:
Paradigm : the journal of Institute of Management Technology
18
(
2014
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011759457
Saved in:
5
Blogs and their impact on purchase intention : a structural equation modelling approach
Saxena, Anant
- In:
Paradigm : the journal of Institute of Management Technology
15
(
2011
)
1/2
,
pp. 102-110
Persistent link: https://www.econbiz.de/10011758459
Saved in:
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