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~isPartOf:"Global business review"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of organizational computing and electronic commerce"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Social Software in Unternehmen"
~isPartOf:"SpringerLink / Bücher"
~isPartOf:"Web 2.0 : neue Perspektiven für Marketing und Medien"
~person:"Hartmann, Bernd"
~subject:"Beziehungsmarketing"
~subject:"Blogs"
~subject:"Konsumentenverhalten"
~subject:"Web 2.0 technologies"
~type_genre:"Aufsatz im Buch"
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Industrial marketing management : the international journal for industrial and high-tech firms
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Web 2.0 : neue Perspektiven für Marketing und Medien
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Leser-Blatt-Bindung 2.0 : Social Software als Herausforderung und Chance für das Medienmanagement von deutschen Print-Marken
Hartmann, Bernd
- In:
Social Software in Unternehmen
,
(pp. 123-133)
.
2007
Persistent link: https://www.econbiz.de/10003832277
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