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~isPartOf:"Global business review"
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
~subject:"social media"
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Beziehungsmarketing
Konsumentenverhalten
social media
Web 2.0 technologies
11
Web 2.0-Technologien
11
Social Web
10
Social web
10
Internet marketing
4
Online-Marketing
4
Consumer behaviour
3
Social media
3
Arbeitsgruppe
2
China
2
Data Mining
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Data mining
2
Emotion
2
Relationship marketing
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Sentiment analysis
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Social network
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Soziales Netzwerk
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Text
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Text mining
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Virtual team
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Virtuelles Team
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Aktienmarkt
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Anlageverhalten
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Behavioural finance
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Bibliometrics
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Bibliometrie
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Brand
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Brand loyalty
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Brand management
1
Brand microblog
1
Börsenkurs
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Barnes, Stuart J.
1
Hsu, Chin-Lung
1
Jha, Bidyanand
1
Kulkarni, Vaibhavi
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Lin, Judy Chuan-Chuan
1
Zhang, Hong
1
Zhang, Kem Z. K.
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Zhao, Sesia J.
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Global business review
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
International journal of business information systems : IJBIS
5
Journal of electronic commerce research : JECR
4
Journal of marketing management : MM
4
Journal of organizational computing and electronic commerce
4
Psychology & marketing
4
SpringerLink / Bücher
4
Consumer science : Diskussionsbeitrag Nr. ...
3
Entrepreneurship research journal : ERJ
3
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of internet marketing and advertising : IJIMA
3
Journal of promotion management : JPM
3
Journal of travel and tourism marketing
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Betriebswirtschaftslehre für Technologie und Innovation
2
Corporate reputation review : an international journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information systems management
2
Information systems research : ISR
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of wine business research : IJWBR
2
Journal of business economics and management
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of fashion marketing and management
2
Journal of global information management : an official publication of the Information Resources Management Association
2
Journal of management information systems : JMIS
2
Journal of marketing
2
Journal of marketing analytics : JMA
2
Journal of marketing communications
2
Journal of strategic marketing
2
Management information systems : mis quarterly
2
Management research review
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Markenkommunikation und Beziehungsmarketing
2
Paradigm : the journal of Institute of Management Technology
2
Social Software in Unternehmen
2
The Routledge companion to digital consumption
2
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ECONIS (ZBW)
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1
Is it the message or the medium? : relational management during crisis through blogs, facebook and corporate websites
Kulkarni, Vaibhavi
- In:
Global business review
20
(
2019
)
3
,
pp. 743-756
Persistent link: https://www.econbiz.de/10012036111
Saved in:
2
The role of social media communication : empirical study of online purchase intention of financial products
Jha, Bidyanand
- In:
Global business review
20
(
2019
)
6
,
pp. 1445-1461
Persistent link: https://www.econbiz.de/10012137808
Saved in:
3
Can consumers be persuaded on brand microblogs? : an empirical study
Zhang, Kem Z. K.
;
Barnes, Stuart J.
;
Zhao, Sesia J.
; …
- In:
Information & management : the internat. journal of …
55
(
2018
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011813442
Saved in:
4
Acceptance of blog usage : he roles of technology acceptance, social influence and knowledge sharing motivation
Hsu, Chin-Lung
;
Lin, Judy Chuan-Chuan
- In:
Information & management : the internat. journal of …
45
(
2008
)
1
,
pp. 65-74
Persistent link: https://www.econbiz.de/10003656713
Saved in:
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