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~isPartOf:"Global business review"
~isPartOf:"Information systems research : ISR"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
~subject:"online communication"
~subject:"social media"
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Konsumentenverhalten
Relationship marketing
online communication
social media
Web 2.0 technologies
9
Web 2.0-Technologien
9
Social Web
6
Social web
6
Internet marketing
4
Online-Marketing
4
Viral marketing
3
Virales Marketing
3
blogs
3
Public relations
2
user-generated content
2
Öffentlichkeitsarbeit
2
(enterprise) microblogging
1
Arbeitskräfte
1
Beziehungsmarketing
1
Bourdieu practice theory
1
Business start-up
1
Communication
1
Communication media
1
Consumer behaviour
1
Content Management
1
Content management
1
Corporate finance
1
Corporate reputation
1
Crisis management
1
Customer integration
1
Digital platform
1
Digitale Plattform
1
E-commerce
1
Electronic Commerce
1
Firmenimage
1
ICT industry
1
IKT-Sektor
1
Information technology
1
Informationstechnik
1
Internal communication
1
Interne Kommunikation
1
Internet
1
Kommunikation
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Arriaga, Manuel
1
Huang, Jinghua
1
Jha, Bidyanand
1
Kulkarni, Vaibhavi
1
Levina, Natalia
1
Song, Tingting
1
Tan, Yong
1
Yu, Yifan
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Global business review
Information systems research : ISR
International journal of business information systems : IJBIS
5
Journal of electronic commerce research : JECR
4
Journal of marketing management : MM
4
Journal of organizational computing and electronic commerce
4
Psychology & marketing
4
SpringerLink / Bücher
4
Consumer science : Diskussionsbeitrag Nr. ...
3
Entrepreneurship research journal : ERJ
3
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of internet marketing and advertising : IJIMA
3
Journal of promotion management : JPM
3
Journal of travel and tourism marketing
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Betriebswirtschaftslehre für Technologie und Innovation
2
Corporate reputation review : an international journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Information systems management
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of wine business research : IJWBR
2
Journal of business economics and management
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of fashion marketing and management
2
Journal of global information management : an official publication of the Information Resources Management Association
2
Journal of management information systems : JMIS
2
Journal of marketing
2
Journal of marketing analytics : JMA
2
Journal of marketing communications
2
Journal of strategic marketing
2
Management information systems : mis quarterly
2
Management research review
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Markenkommunikation und Beziehungsmarketing
2
Paradigm : the journal of Institute of Management Technology
2
Social Software in Unternehmen
2
The Routledge companion to digital consumption
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ECONIS (ZBW)
4
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1
Is it the message or the medium? : relational management during crisis through blogs, facebook and corporate websites
Kulkarni, Vaibhavi
- In:
Global business review
20
(
2019
)
3
,
pp. 743-756
Persistent link: https://www.econbiz.de/10012036111
Saved in:
2
Using user- and marketer-generated content for box office revenue prediction : differences between microblogging and third-party platforms
Song, Tingting
;
Huang, Jinghua
;
Tan, Yong
;
Yu, Yifan
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 191-203
Persistent link: https://www.econbiz.de/10012038218
Saved in:
3
The role of social media communication : empirical study of online purchase intention of financial products
Jha, Bidyanand
- In:
Global business review
20
(
2019
)
6
,
pp. 1445-1461
Persistent link: https://www.econbiz.de/10012137808
Saved in:
4
Distinction and status production on user-generated content platforms : using Bourdieu's theory of cultural production to understand social dynamics in online fields
Levina, Natalia
;
Arriaga, Manuel
- In:
Information systems research : ISR
25
(
2014
)
3
,
pp. 468-488
Persistent link: https://www.econbiz.de/10010469118
Saved in:
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