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~isPartOf:"Global business review"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of business economics and management"
~language:"eng"
~subject:"Konsumentenverhalten"
~subject:"relational maintenance"
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relational maintenance
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Global business review
International journal of advertising : the quarterly review of marketing communications
Journal of business economics and management
Journal of marketing management : MM
4
Journal of electronic commerce research : JECR
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Management research review
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Paradigm : the journal of Institute of Management Technology
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Advances and New Trends in Environmental Informatics : Environmental Informatics and the UN Sustainable Development Goals
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Digitale Transformation des Marketing
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Enhancing knowledge development in marketing ; Vol. 21
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Handbook of research on retailer-consumer relationship development
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International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
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Journal of hospitality & leisure marketing : the international forum for research, theory & practice
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Is it the message or the medium? : relational management during crisis through blogs, facebook and corporate websites
Kulkarni, Vaibhavi
- In:
Global business review
20
(
2019
)
3
,
pp. 743-756
Persistent link: https://www.econbiz.de/10012036111
Saved in:
2
The role of social media communication : empirical study of online purchase intention of financial products
Jha, Bidyanand
- In:
Global business review
20
(
2019
)
6
,
pp. 1445-1461
Persistent link: https://www.econbiz.de/10012137808
Saved in:
3
Blog content management in shaping pro recreational attitudes
Stepaniuk, Krzysztof
- In:
Journal of business economics and management
18
(
2017
)
1
,
pp. 146-162
Persistent link: https://www.econbiz.de/10011721719
Saved in:
4
The effects of ad-context congruency on responses to advertising in blogs : exploring the role of issue involvement
Segev, Sigal
;
Wang, Weirui
;
Fernandes, Juliana
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 17-36
Persistent link: https://www.econbiz.de/10010256889
Saved in:
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