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~isPartOf:"Global business review"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~language:"eng"
~subject:"Konsumentenverhalten"
~subject:"relational maintenance"
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relational maintenance
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Global business review
International journal of advertising : the quarterly review of marketing communications
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of marketing management : MM
4
Journal of electronic commerce research : JECR
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Corporate reputation review : an international journal
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of business information systems : IJBIS
2
Journal of fashion marketing and management
2
Journal of global information management : an official publication of the Information Resources Management Association
2
Journal of marketing analytics : JMA
2
Journal of travel and tourism marketing
2
Management information systems : mis quarterly
2
Management research review
2
Paradigm : the journal of Institute of Management Technology
2
The Routledge companion to digital consumption
2
A - N
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Advances and New Trends in Environmental Informatics : Environmental Informatics and the UN Sustainable Development Goals
1
Arts and the market
1
Consumer psychology in a social media world
1
Digitale Transformation des Marketing
1
Electronic commerce research and applications
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Enhancing knowledge development in marketing ; Vol. 21
1
European research on management and business economics
1
Handbook of research on retailer-consumer relationship development
1
Indian journal of economics & business : IJEB
1
International journal of Indian culture and business management
1
International journal of applied business and economic research
1
International journal of business environment : IJBE
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
1
International journal of wine business research : IJWBR
1
Journal of advertising research
1
Journal of business economics and management
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of economic behavior & organization : JEBO
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Journal of hospitality & leisure marketing : the international forum for research, theory & practice
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Is it the message or the medium? : relational management during crisis through blogs, facebook and corporate websites
Kulkarni, Vaibhavi
- In:
Global business review
20
(
2019
)
3
,
pp. 743-756
Persistent link: https://www.econbiz.de/10012036111
Saved in:
2
The role of social media communication : empirical study of online purchase intention of financial products
Jha, Bidyanand
- In:
Global business review
20
(
2019
)
6
,
pp. 1445-1461
Persistent link: https://www.econbiz.de/10012137808
Saved in:
3
Transforming consumers into brands : tracing transformation processes of the practice of blogging
Erz, Antonia
;
Christensen, Anna-Bertha Heeris
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 69-82
Persistent link: https://www.econbiz.de/10011920063
Saved in:
4
The effects of ad-context congruency on responses to advertising in blogs : exploring the role of issue involvement
Segev, Sigal
;
Wang, Weirui
;
Fernandes, Juliana
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 17-36
Persistent link: https://www.econbiz.de/10010256889
Saved in:
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