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~isPartOf:"Global business review"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Management information systems : mis quarterly"
~language:"eng"
~subject:"Konsumentenverhalten"
~subject:"relational maintenance"
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relational maintenance
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7
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Global business review
International journal of advertising : the quarterly review of marketing communications
Management information systems : mis quarterly
Journal of marketing management : MM
4
Journal of electronic commerce research : JECR
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Corporate reputation review : an international journal
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of fashion marketing and management
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Journal of global information management : an official publication of the Information Resources Management Association
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Management research review
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Paradigm : the journal of Institute of Management Technology
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Advances and New Trends in Environmental Informatics : Environmental Informatics and the UN Sustainable Development Goals
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Enhancing knowledge development in marketing ; Vol. 21
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European research on management and business economics
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Handbook of research on retailer-consumer relationship development
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Indian journal of economics & business : IJEB
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International journal of Indian culture and business management
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International journal of applied business and economic research
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International journal of business environment : IJBE
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International journal of electronic marketing and retailing : IJEMR
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International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
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Is it the message or the medium? : relational management during crisis through blogs, facebook and corporate websites
Kulkarni, Vaibhavi
- In:
Global business review
20
(
2019
)
3
,
pp. 743-756
Persistent link: https://www.econbiz.de/10012036111
Saved in:
2
The role of social media communication : empirical study of online purchase intention of financial products
Jha, Bidyanand
- In:
Global business review
20
(
2019
)
6
,
pp. 1445-1461
Persistent link: https://www.econbiz.de/10012137808
Saved in:
3
Expert blogs and consumer perceptions of competing brands
Luo, Xueming
;
Gu, Bin
;
Zhang, Jie Jennifer
;
Phang, Chee Wei
- In:
Management information systems : mis quarterly
41
(
2017
)
2
,
pp. 371-395
Persistent link: https://www.econbiz.de/10011689836
Saved in:
4
The effects of ad-context congruency on responses to advertising in blogs : exploring the role of issue involvement
Segev, Sigal
;
Wang, Weirui
;
Fernandes, Juliana
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 17-36
Persistent link: https://www.econbiz.de/10010256889
Saved in:
5
Social media, traditional media, and music sales
Dewan, Sanjeev
;
Ramaprasad, Jui
- In:
Management information systems : mis quarterly
38
(
2014
)
1
,
pp. 101-121
Persistent link: https://www.econbiz.de/10010258268
Saved in:
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