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~isPartOf:"Global business review"
~isPartOf:"Journal of global marketing"
~subject:"Consumer behaviour"
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Search: subject_exact:"Celebrity-Werbung"
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Consumer behaviour
Structural equation model
Advertising effects
12
Celebrity endorsement
12
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12
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12
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6
Werbung
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celebrity endorsements
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Kumar, Rakesh
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Mann, Bikram Jit Singh
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Global business review
Journal of global marketing
Psychology & marketing
16
Journal of business research : JBR
12
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
International journal of advertising : the review of marketing communications
8
Journal of retailing and consumer services
8
International journal of sports marketing & sponsorship
7
Journal of marketing management : MM
6
The journal of product & brand management
6
The journal of brand management : an international journal
5
Young consumers : insight and ideas for responsible marketers
4
Celebrity, convergence and transformation
3
European journal of marketing : EJM
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International journal of hospitality management
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International journal of sport management and marketing : IJSMM
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Marketing letters : a journal of research in marketing
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Organizations and markets in emerging economies
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Vision : the journal of business perspective
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Asia Pacific journal of marketing and logistics
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Asia-Pacific journal of business administration
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Cogent business & management
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International journal of advertising : the quarterly review of marketing communications
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Inventi impact: retailing & consumer services
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Journal of Islamic marketing
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising research
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Journal of consumer behaviour : an international research review
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Journal of current issues and research in advertising
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Journal of current issues and research in advertising : JCIRA
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Journal of customer behaviour
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality marketing & management
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Journal of marketing theory and practice : JMTP
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Journal of sport management : the official journal of the North American Society of Sport Management
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Nepalese journal of finance : a publication of Uniglobe College
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1
Green advertising : examining the role of celebrity's credibility using sem approach
Kumar, Rakesh
;
Tripathi, Vibhuti
- In:
Global business review
23
(
2022
)
2
,
pp. 440-459
Persistent link: https://www.econbiz.de/10013256847
Saved in:
2
Measuring celebrity equity : unearthing the consumer knowledge structure associations
Kaur Ghuman, Mandeep
;
Parmar, Yadvinder
;
Mann, Bikram …
- In:
Global business review
22
(
2021
)
3
,
pp. 797-820
Persistent link: https://www.econbiz.de/10012591520
Saved in:
3
Exploring the influence of celebrity credibility on brand attitude, advertisement attitude and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
6
,
pp. 1622-1639
Persistent link: https://www.econbiz.de/10011982928
Saved in:
4
Impact of celebrity endorsements and brand mascots on consumer buying behavior
Malik, Garima
;
Guptha, Ch. Abhinav
- In:
Journal of global marketing
27
(
2014
)
2
,
pp. 128-143
Persistent link: https://www.econbiz.de/10010380436
Saved in:
5
Celebrity endorsements in advertisements and consumer perceptions : a cross-cultural study
Biswas, Somdutta
;
Hussain, Mahmood
;
O'Donnell, Kathleen
- In:
Journal of global marketing
22
(
2009
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003857679
Saved in:
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