//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Global business review"
~isPartOf:"Journal of internet commerce"
~isPartOf:"The journal of product & brand management"
~subject:"Markenartikel"
~subject:"Vertrauen"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Virtuelle Community"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
Vertrauen
Social Web
162
Social web
162
Consumer behaviour
113
Konsumentenverhalten
113
Internet marketing
94
Online-Marketing
94
Brand management
77
Markenführung
77
Beziehungsmarketing
53
Relationship marketing
53
Brand image
52
Markenimage
52
Brand
41
Social media
35
Viral marketing
32
Virales Marketing
32
Online retailing
25
Online-Handel
25
social media
22
E-commerce
17
Electronic Commerce
17
Social network
16
Soziales Netzwerk
16
Confidence
14
Website
14
Customer integration
13
Facebook
13
Internet
13
Kundenintegration
13
Brand loyalty
12
Emotion
11
Markentreue
10
Advertising effects
8
India
8
Indien
8
Marketing management
8
Marketingmanagement
8
Werbewirkung
8
more ...
less ...
Online availability
All
Undetermined
40
Free
1
Type of publication
All
Article
50
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
50
Language
All
English
50
Author
All
Wallace, Elaine
3
Guzman, Francisco
2
Kennedy, Eric
2
Amelia, Maria Veronica
1
Anand, Vijeta
1
Arcand, Manon
1
Augusto, Mário Gomes
1
Barakat, Karine Aoun
1
Barbarossa, Camilla
1
Baudry, Damien
1
Beig, Faseeh Amin
1
Bendoni, Wendy K.
1
Bhatt, Anil
1
Bhattacharya, Subhajit
1
Billore, Aditya
1
Breazeale, Mike
1
Buil, Isabel
1
Canduela, Jesus
1
Chaput, Luciana
1
Chen, Chih-ping
1
Chen, Tom
1
Cooley, Delonia
1
Cooley, Delonia O.
1
Cooper, Tony
1
Dabbous, Amal
1
Dass, Sumanjit
1
De Chernatony, Leslie
1
Dessart, Laurence
1
Dobele, Angela R.
1
Dutta, Nirankush
1
Dwivedi, Yogesh Kumar
1
Esmark Jones, Carol L.
1
Gdanska-Ast, Monika
1
Graves, Christopher
1
Halaszovich, Tilo F.
1
Hammond, Michael
1
Hatzithomas, Leonidas
1
Herter, Márcia Maurer
1
Hollebeek, Linda D.
1
Hu, Lingshu
1
more ...
less ...
Published in...
All
Global business review
Journal of internet commerce
The journal of product & brand management
Journal of business research : JBR
47
Journal of retailing and consumer services
39
The journal of brand management : an international journal
27
Technological forecasting & social change : an international journal
16
International journal of electronic marketing and retailing : IJEMR
15
International journal of internet marketing and advertising : IJIMA
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
Journal of marketing communications
12
International journal of advertising : the review of marketing communications
10
International journal of business information systems : IJBIS
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
International journal of hospitality management
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of strategic marketing
8
Marketing intelligence & planning
8
Psychology & marketing
8
Tourism management : research, policies, practice
8
Journal of fashion marketing and management
7
Business horizons
6
Cogent business & management
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of global marketing
6
Journal of international consumer marketing
6
Journal of promotion management : innovations in planning and applied research
6
Electronic commerce research
5
Electronic commerce research and applications
5
Information systems research : ISR
5
International journal of technology marketing : IJTMkt
5
Journal of management information systems : JMIS
5
Journal of marketing
5
Journal of service management
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Asia Pacific journal of marketing and logistics
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of contemporary hospitality management
4
more ...
less ...
Source
All
ECONIS (ZBW)
50
Showing
1
-
10
of
50
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Intention to purchase through parent blogs : evidence from Poland
Canduela, Jesus
;
Gdanska-Ast, Monika
;
Marshall, Kristen
; …
- In:
Journal of internet commerce
23
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014447650
Saved in:
2
The effectiveness of influencer endorsements for smart technology products : the role of follower number, expertise domain and trust propensity
Kim, Taeyeon
;
Yoon, Hye Jin
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 192-206
Persistent link: https://www.econbiz.de/10014486326
Saved in:
3
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
4
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
5
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
6
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
7
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
8
Social media influencer (SMI) as a human brand : a need fulfillment perspective
Malik, Aaminah Zaman
;
Thapa, Sajani
;
Paswan, Audhesh K.
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 173-190
Persistent link: https://www.econbiz.de/10013552950
Saved in:
9
Love the star, love the team? : the spillover effect of athlete sub brand to team brand advocacy in online brand communities
Wong, Amy
;
Hung, Yu-Chen
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013552964
Saved in:
10
The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->