//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Global business review"
~isPartOf:"Journal of marketing theory and practice : JMTP"
~subject:"Attitudes"
~subject:"Consumer behaviour"
~subject:"Structural equation model"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Celebrity-Werbung"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Attitudes
Consumer behaviour
Structural equation model
Celebrity endorsement
8
Celebrity-Werbung
8
Advertising effects
7
Werbewirkung
7
Brand image
5
Konsumentenverhalten
5
Markenimage
5
Brand management
3
Credibility
3
Glaubwürdigkeit
3
Markenführung
3
Product quality
3
Produktqualität
3
Advertising
2
India
2
Indien
2
Werbung
2
purchase intention
2
scale development
2
Artists
1
Athletes
1
Brand Concept Maps
1
Brand loyalty
1
Celebrity
1
Celebrity credibility scale
1
Celebrity image
1
Emerging economies
1
Environmental consciousness
1
Factor analysis
1
Faktorenanalyse
1
Ghana
1
Green marketing
1
Kaufentscheidung
1
Künstler
1
Ländlicher Raum
1
Markentreue
1
Preis
1
Price
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Anaza, Nwamaka A.
1
Andonova, Yana
1
Banerjee, Neelotpaul
1
Bennett, Delancy H. S.
1
Kakumani, Lavanyalatha
1
Kaur Ghuman, Mandeep
1
Kumar, Rakesh
1
Mann, Bikram Jit Singh
1
Muddangala, Naresh Babu
1
Parayitam, Satyanarayana
1
Parmar, Yadvinder
1
Singh, Ramendra Pratap
1
Tripathi, Vibhuti
1
more ...
less ...
Published in...
All
Global business review
Journal of marketing theory and practice : JMTP
Psychology & marketing
16
Journal of business research : JBR
14
International journal of advertising : the review of marketing communications
9
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
Journal of retailing and consumer services
8
International journal of sports marketing & sponsorship
7
Journal of marketing management : MM
6
The journal of brand management : an international journal
6
The journal of product & brand management
6
Young consumers : insight and ideas for responsible marketers
4
Celebrity, convergence and transformation
3
European journal of marketing : EJM
3
International journal of hospitality management
3
International journal of sport management and marketing : IJSMM
3
Marketing letters : a journal of research in marketing
3
Organizations and markets in emerging economies
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Vision : the journal of business perspective
3
Asia Pacific journal of marketing and logistics
2
Asia-Pacific journal of business administration
2
Cogent business & management
2
International journal of advertising : the quarterly review of marketing communications
2
Inventi impact: retailing & consumer services
2
Journal of Islamic marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Journal of consumer behaviour : an international research review
2
Journal of current issues and research in advertising
2
Journal of current issues and research in advertising : JCIRA
2
Journal of customer behaviour
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality marketing & management
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing intelligence & planning
2
Nepalese journal of finance : a publication of Uniglobe College
2
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Green advertising : examining the role of celebrity's credibility using sem approach
Kumar, Rakesh
;
Tripathi, Vibhuti
- In:
Global business review
23
(
2022
)
2
,
pp. 440-459
Persistent link: https://www.econbiz.de/10013256847
Saved in:
2
Big names and small price tags : an analysis of celebrity endorsement on consumers' perceptions of price, quality, and intent to purchase
Bennett, Delancy H. S.
;
Anaza, Nwamaka A.
;
Andonova, Yana
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
2
,
pp. 154-171
Persistent link: https://www.econbiz.de/10013358762
Saved in:
3
Measuring celebrity equity : unearthing the consumer knowledge structure associations
Kaur Ghuman, Mandeep
;
Parmar, Yadvinder
;
Mann, Bikram …
- In:
Global business review
22
(
2021
)
3
,
pp. 797-820
Persistent link: https://www.econbiz.de/10012591520
Saved in:
4
Perceived risk as a moderator in the relationship between perception of celebrity endorsement and buying behavior : evidence from rural consumers of India
Parayitam, Satyanarayana
;
Kakumani, Lavanyalatha
; …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 521-540
Persistent link: https://www.econbiz.de/10012483488
Saved in:
5
Exploring the influence of celebrity credibility on brand attitude, advertisement attitude and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
6
,
pp. 1622-1639
Persistent link: https://www.econbiz.de/10011982928
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->