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~isPartOf:"Global business review"
~isPartOf:"Journal of organizational computing and electronic commerce"
~isPartOf:"Journal of strategic marketing"
~subject:"Beziehungsmarketing"
~subject:"Blogs"
~subject:"Konsumentenverhalten"
~subject:"added value"
~subject:"social media"
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Beziehungsmarketing
Blogs
Konsumentenverhalten
added value
social media
Web 2.0 technologies
14
Web 2.0-Technologien
14
Social Web
13
Social web
13
Internet marketing
6
Online-Marketing
6
Social network
6
Soziales Netzwerk
6
Knowledge management
4
Wissensmanagement
4
knowledge management
3
Communication
2
Knowledge transfer
2
Kommunikation
2
Relationship marketing
2
Website
2
Wissenstransfer
2
social network
2
social networks
2
Arbeitsgruppe
1
Betriebliche Wertschöpfung
1
Betriebliches Informationssystem
1
Betriebswirtschaftsstudium
1
Bewertung
1
Bibliometrics
1
Bibliometrie
1
Blog
1
Business intelligence system
1
Business network
1
Competitive advantage
1
Confidence
1
Consumer behaviour
1
Corporate reputation
1
Crisis management
1
E-commerce
1
Economics department
1
Einführung
1
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8
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8
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English
8
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Mason, Robert M.
2
Bergin, Richard D.
1
Esmaeili, Leila
1
Ford, Dianne P.
1
Golpayegany, S. A. Hashemi
1
Hemsley, Jeff
1
Jha, Bidyanand
1
Kirchner, Kathrin
1
Kulkarni, Vaibhavi
1
McFarlane, Donovan A.
1
Nabeth, Thierry
1
Nissen, Mark E.
1
Razmerita, Liana
1
Weinstein, Art T.
1
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Global business review
Journal of organizational computing and electronic commerce
Journal of strategic marketing
International journal of business information systems : IJBIS
5
Journal of electronic commerce research : JECR
4
Journal of marketing management : MM
4
Psychology & marketing
4
SpringerLink / Bücher
4
Consumer science : Diskussionsbeitrag Nr. ...
3
Entrepreneurship research journal : ERJ
3
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of internet marketing and advertising : IJIMA
3
Journal of global information management : an official publication of the Information Resources Management Association
3
Journal of promotion management : JPM
3
Journal of travel and tourism marketing
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Betriebswirtschaftslehre für Technologie und Innovation
2
Corporate reputation review : an international journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Information systems management
2
Information systems research : ISR
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of wine business research : IJWBR
2
Journal of business economics and management
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of fashion marketing and management
2
Journal of management information systems : JMIS
2
Journal of marketing
2
Journal of marketing analytics : JMA
2
Journal of marketing communications
2
Management information systems : mis quarterly
2
Management research review
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Markenkommunikation und Beziehungsmarketing
2
Paradigm : the journal of Institute of Management Technology
2
Social Software in Unternehmen
2
Technological forecasting & social change : an international journal
2
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ECONIS (ZBW)
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1
Is it the message or the medium? : relational management during crisis through blogs, facebook and corporate websites
Kulkarni, Vaibhavi
- In:
Global business review
20
(
2019
)
3
,
pp. 743-756
Persistent link: https://www.econbiz.de/10012036111
Saved in:
2
The role of social media communication : empirical study of online purchase intention of financial products
Jha, Bidyanand
- In:
Global business review
20
(
2019
)
6
,
pp. 1445-1461
Persistent link: https://www.econbiz.de/10012137808
Saved in:
3
A systematic review on social commerce
Esmaeili, Leila
;
Golpayegany, S. A. Hashemi
- In:
Journal of strategic marketing
27
(
2019
)
4
,
pp. 317-355
Persistent link: https://www.econbiz.de/10012202750
Saved in:
4
Social media in organizations : leveraging personal and collective knowledge processes
Razmerita, Liana
;
Kirchner, Kathrin
;
Nabeth, Thierry
- In:
Journal of organizational computing and electronic commerce
24
(
2014
)
1
,
pp. 74-93
Persistent link: https://www.econbiz.de/10010344792
Saved in:
5
Case study: how a business school blog can build stakeholder relationships and create added value in an MBA marketing program
Weinstein, Art T.
;
McFarlane, Donovan A.
- In:
Journal of strategic marketing
25
(
2017
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10011742934
Saved in:
6
Knowledge and knowledge management in the social media age
Hemsley, Jeff
;
Mason, Robert M.
- In:
Journal of organizational computing and electronic commerce
23
(
2013
)
1/2
,
pp. 138-167
Persistent link: https://www.econbiz.de/10009737614
Saved in:
7
Knowledge work through social media applications : team performance implications of immersive virtual worlds
Nissen, Mark E.
;
Bergin, Richard D.
- In:
Journal of organizational computing and electronic commerce
23
(
2013
)
1/2
,
pp. 84-109
Persistent link: https://www.econbiz.de/10009737616
Saved in:
8
A multilevel perspective of tensions between knowledge management and social media
Ford, Dianne P.
;
Mason, Robert M.
- In:
Journal of organizational computing and electronic commerce
23
(
2013
)
1/2
,
pp. 7-33
Persistent link: https://www.econbiz.de/10009737622
Saved in:
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