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~isPartOf:"Global business review"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Structural equation model"
~subject:"celebrity endorsement"
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Search: subject_exact:"Celebrity-Werbung"
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Structural equation model
celebrity endorsement
Celebrity endorsement
19
Celebrity-Werbung
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Advertising effects
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Werbewirkung
18
Advertising
10
Werbung
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Brand image
6
Markenimage
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Brand management
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Credibility
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advertising
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purchase intention
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Strukturgleichungsmodell
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advertising effectiveness
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celebrity endorser
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credibility
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scale development
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Park, Sejin
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Global business review
Journal of promotion management : JPM
Journal of promotion management : innovations in planning and applied research
6
Psychology & marketing
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International journal of advertising : the quarterly review of marketing communications
4
International journal of advertising : the review of marketing communications
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International journal of marketing : IJM ; formerly Der Markt
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1
Green advertising : examining the role of celebrity's credibility using sem approach
Kumar, Rakesh
;
Tripathi, Vibhuti
- In:
Global business review
23
(
2022
)
2
,
pp. 440-459
Persistent link: https://www.econbiz.de/10013256847
Saved in:
2
Does celebrity image congruence influences brand attitude and purchase intention?
Paul, Justin
;
Bhakar, Shailja
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 153-177
Persistent link: https://www.econbiz.de/10011875367
Saved in:
3
Effects of patriotism and celebrity endorsement in military advertising
Park, Sejin
;
Avery, Elizabeth Johnson
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 605-619
Persistent link: https://www.econbiz.de/10011631923
Saved in:
4
Reverse transfer effect of celebrity-product congruence on the celebrity's perceived credibility
Yoo, Jae-Woong
;
Jin, Young Ju
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 666-684
Persistent link: https://www.econbiz.de/10011433611
Saved in:
5
Korean advertising practitioners' perspectives on celebrity endorsement
Um, Nam-Hyun
;
Lee, Wei-Na
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 33-54
Persistent link: https://www.econbiz.de/10011304632
Saved in:
6
Celebrity endorsement for nonprofit organizations : the role of celebrity motive attribution and spontaneous judgment of celebrity-cause incongruence
Park, Sunyoung
;
Cho, Moonhee
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 224-245
Persistent link: https://www.econbiz.de/10011305252
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