Effects of patriotism and celebrity endorsement in military advertising
Year of publication: |
July-December 2016
|
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Authors: | Park, Sejin ; Avery, Elizabeth Johnson |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 22.2016, 5, p. 605-619
|
Subject: | advertising effectiveness | celebrity endorsement | military advertising | patriotism | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects | Werbung | Advertising | Militär | Armed forces |
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